The Irony Angle
I don't really have any deep point here, I just thought it was kind of interesting. I don't think I've ever seen an intentionally ironic promotion before, and I thought it might be an interesting angle to approach a future promotion, obviously given the right end-users.
The pencils were part of a swag bag given to all attendees of the cruise. I don't remember everything else that was in the bag, nor do I mean to suggest that the pencils were an overt promotion. The cruise apparently had "artisan pencil sharpening" station where you could get said pencils carved up fancily, so it's entirely possible the pencils were just meant to be fun and have a little joke printed on them. Still, I think the idea of them as a promotion is worthwhile and something to consider for your own work.
Until next week,