The implications go beyond individual judgment and opinion. Depending on what the imprint is, it could be considered hate speech, which could open up those responsible to an entire morass of legal woes. While most forms of speech in the U.S. are protected by the First Amendment, in Canada, hate speech is strongly regulated: Those found guilty of inciting hatred against an "identifiable group" are eligible for a maximum prison term of two to 14 years. Even those protected by freedom of the press in America are not protected from any bad press they could get if responsible.
So, what do you do? As a distributor or supplier, do you feel a sense of responsibility for the contents of customer imprints? Have you ever canceled an order you found offensive or knew would be offensive to others? Have you ever printed something you knew would upset people, and if so, what was the outcome? If a situation like this has ever happened to you or someone in the industry you know, let us know (anonymously if you'd prefer) in the comments below.
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.





