Yes, You Deserve That Award
Whether you are considering entering a competition on the industry level, or through a local association, there is time and emotional investment. However, that time invested in building your brand (business and personal) can really pay off. Besides the great feeling it gives you, customers like to associate themselves with proven winners.
A few pointers:
- Be confident. If you read through the guidelines of the award and know that you are technically eligible, than you've cleared the big hurdle. Don't worry about who may/may not apply for it.
- Get in the mindset every time you create a marketing program for a customer, or for yourself: this could be an award-winning promotion. If you think like an award-winner, the promotion will be that much better when executed—and get your client the results they're looking for. Make them look like a hero, and you'll look like a hero.
- Measure. If you're already in the groove of calculating ROI and measuring results, then you're 95% of the way there. If you're not, now is the time to turn that around. Your customer has a budget. They have objectives they want to accomplish. When a program you've put together helps them to that, you should understand why it worked and how you can replicate that success with new programs. If it didn't work, but you understand why and can show your client the metrics, your chances of getting the opportunity to create a program that DOES work are significantly greater than if you look the other way.
- Set aside time to finish the application. If you're organized with your data, it won't take very long, but you still need to focus. Block out time when you can be alone. When you hear your name announced or get that special phone call, you'll be happy you did!