You DON'T Need An Elevator Speech
Obviously though, some of us are bamboozled when not prepared for the ever- popular, "So, what is it that you do?" question. We leave the elevator kicking and berating ourselves for what we said or left unsaid. Instead of crafting a lame, one-size-fits-all, buzzword-laden response, prepare yourself by knowing yourself.
1) What problems do you solve? What excites you about your chosen profession? How can you simplify the askerʼs life?
2) How are you different from anything or anyone else in the marketplace? Come on now! You donʼt have better customer service. You donʼt care more. You arenʼt more honest or have more integrity. You canʼt source better than anyone else. If there were a trade show where you were exhibiting along with every single one of your competitors, how would you stand out?
3) Why is your difference important to your customers? How are you more relevant to the needs of your customers? What are you doing that makes you a part of their team? How do you allow your customers to be a part of your company?
You need to be addressing those three questions with yourself every day. You need to be asking your customers the right questions to find out their pain points. This is the hard work. This is the hard work that pays. This work gives you honest, authentic, customer-focused answers to the question youʼve been waiting for, "So, what is it that you do?"