You Gotta Talk the Talk
The fashion industry must encounter this every day—between the collection of random French phrases and designer names with way too many consonants, umlauts and cedillas involved, the rules of phonics get completely throw out the window. This reigning confusion has certainly trickled down to the rest of us peasants. I mean, for the last time, is Hermes said "Her-mayz" or "Er-mess"?
Not that we're getting any promotional Hermes anytime soon. But in my Internet travels for this week's news, etc., I came across an early June blog post from The New York Times' fashion blog, The Moment. It points to a collection of YouTube videos created by Vancouver-based Imperial Hotel Management College on this very thing. Yes, it's got that whole evil robot/Speak N' Spell thing going for it, but it works. I will no longer be afraid to compliment someone's Christian Lacroix! That is, if I knew someone who wore anything by Christian Lacroix.
And the industry tie-in: Have you done your homework for your next sales pitch? Do you know what you're talking about when it comes to pique vs. jacquard or even chambray vs. ramies?
One little slip-up (a mispronunciation here, a minor pricing error there) can ruin a first impression for good. Study up. Take no chances in this fickle, fair-weather economy.
'Til next week!