Your New Rolodex

If you're new to LinkedIn or not currently using it, here are some tips. Update your profile at least five times a week (five business days, right?). In addition to the social networking/electronic Rolodex benefits of LinkedIn, another reason to work it is because Google loves LinkedIn. Need proof? Google your own name and you'll find your LinkedIn profile at the top or very close to the top of the list.

You will also find groups on LinkedIn where you can join, contribute and position yourself as an expert in your industry, area of interest, niche and in the places where you want your clients to find you.

First new rule of marketing? Get on LinkedIn. It's your new Rolodex. Get out there and connect!

(This is the sixth part in a series on the New Rules of Marketing. Next in this series on the new rules of marketing, I'll be talking about your high school yearbook. It's not what you think. The newer version with 600 million users. Read part 1, part 2, part 3, part 4 and part 5.)