Think Ink with Cross Pens: 4 ways to win at corporate gifting

Corporate Gifting
The rules of corporate gifting aren’t much different than the rules of giving gifts to friends or family members. You don’t want to wait until the last minute and get a gift from the pharmacy. You need to know the recipient to know what they’re interested in and what they could actually use. So, let’s not over complicate the process of corporate gifting. Yes,it’s a little harder than buying a gift for your best friend or your parents, but let’s think of it the same way as giving a gift to a friend who’s tough to shop for:Focus on items that can’t go wrong. Giving writing instruments has the added benefit of widespread usability. Everyone, regardless of their job or their hobbies, uses them. In an article published by the Chicago Tribune, an executive at a Boston marketing firm said that she gives Cross pens to employees celebrating work anniversaries, as they give off a distinguished vibe. “That’s the type of pen you write a check with for buying your first house or signing important contracts,” she said.