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Burger King's New 'Real Meals' Are Silly, But They Have a Good Message
May 3, 2019 at 1:56 pm

For a long time, themed kids' fast food meals were dominated by the Happy Meal. It became a catch-all term for neatly packaged meals that kids liked. Other restaurants tried, but nothing had the longevity or brand awareness domination of the Happy Meal. Burger King is trying its best, though, to face off against the…

Why the NFL Made the University of Kentucky Take Down a Giant Banner
April 29, 2019 at 1:45 pm

The NFL decided to flex its muscles against 260-pound defensive end Josh Allen's alma mater, the University of Kentucky, ahead of his selection at No. 7 overall in the NFL draft. The league demanded that the school remove an enormous banner that celebrated the star because of the item’s unauthorized use of its logo...

A Distributor Remembers an NFL Promotion That Made a Difference
April 22, 2019 at 10:34 am

When a promotional campaign gets its intended brand impressions for the end-buyer, pretty much any distributor would say it’s a success. But when a promotion can do some real good in the world and create a positive affect for people, it’s even more special. Greg Schwartz, vice president of sales for Hot Cards, Cleveland, had…

What the Heck Is Dye Migration, Anyway? Screenprinting on Polyester: Questions and Answers
April 11, 2019 at 11:27 am

In today's promotional product space, shirts constructed entirely of polyester or polyester blends are becoming more and more popular because of their softness. Why does it cost more to print on garments with polyester or rayon in them? The answer is that, when decorating garments consisting of polyester, the screenprint process requires a few tweaks due to an effect that can occur called "dye migration"...

USPS Honors Moon Landing’s 50th Anniversary With a Pair of Stamps
March 22, 2019 at 1:28 pm

No year is ever perfect, but 1969 deserves commendation as a relatively groovy year, particularly thanks to the Woodstock music festival and the recording and release of “Abbey Road” by The Beatles. No matter the majesty of those moments and many others, nothing will top the significance of the Apollo 11 lunar landing that occurred…

USF Students Hate the School’s New $50,000 Logo
March 20, 2019 at 2:08 pm

Students at any quality college or university will have much asked of them from various authority figures, but they must never forget that they should be equally inquisitive. Enrollees at the University of South Florida (USF) have had their curiosity compelled this entire school year and especially this past week, speaking out against their institution’s…

Delta Apparel Expands Partnership With Kornit Digital Ltd.
February 13, 2019 at 11:14 am

Kornit Digital Ltd., the Israel-based company that develops, designs and markets digital printing solutions for the global printed textile industry, announced it has received an order from DTG2Go, a Delta Apparel company. The order follows several months of beta-testing of the recently released Kornit Atlas system by DTG2Go, during which Kornit was able to showcase…

Branded Wrapping Paper Is Big Right Now
December 18, 2018 at 12:29 pm

A week from today, the excitement emanating from children (and quite a few adults) all over the world will be irrepressible as they receive their Christmas gifts. To enjoy the seasonal endowments, most consumers will end up tearing away ample amounts of wrapping paper, with the act of opening often regarded as being as much…

Xante Announces Two New En/Press Configuations
December 6, 2018 at 2:23 pm

Xante, Mobile, Ala., announced the availability of two new configurations for its award-winning En/Press Multimedia Digital Press. Customers may now choose extended paper handling with either two additional adjustable input trays or a single…

3-D Printing Is About to Get a Lot Less Expensive
November 13, 2018 at 1:23 pm

The concept of 3-D printing isn't new, but for a lot of companies, it's not economically viable. The benefits don't outweigh the cost, yet. But, 3-D printing company Carbon is looking to make 3-D printing more accessible for everyone by slashing the price of three commonly used resin materials. Carbon CEO Joe DeSimone told Forbes…

Amazon Is Mailing a Print Catalog—Are You?
November 8, 2018 at 1:15 pm

Thanks to the business acumen of founder/chairman/CEO Jeff Bezos, Amazon, the Seattle-based behemoth, has enjoyed quite a 24-year existence and has not left many boxes to check off in its quest for complete commercial domination. The latest stroke of economic bravado comes in the form of the company’s first-ever print catalog for holiday toys, which…

These Dunkin’ Donuts Red Sox Promotional Signs Were, Uh, Not the Best Idea
October 30, 2018 at 1:30 pm

Maybe I can place the blame on my occasional preference for formality, as I have always preferred using the “doughnut” spelling instead of the “donut” one. Quite aware of the power of effective branding, though, I will never knock the move by Dunkin’ Donuts to go for the colloquial version. However, I can question and…

Marking the 55th Anniversary of the Iconic Beatles Logo
October 12, 2018 at 12:38 pm

We consider ourselves fairly open-minded people here at Promo Marketing, but if anyone—even our illustrious sales colleague Rob Margulies—expects for us to alter our choice for the best band ever, that person will have to walk down a long and winding road of disappointment. Our ears and hearts will forever find themselves fixated on The…

Washington State University Tells House Candidates to Stop Using Trademarked Phrases on Promo Material
October 8, 2018 at 2:14 pm

With Election Day occurring four weeks from tomorrow, it is no secret that candidates are seeking competitive edges in their respective races, with many pundits feeling the results could prove quite influential in determining the country’s course. As the highest-ranking Republican woman in Congress, Cathy McMorris Rodgers, who has earned that distinction by chairing the…

Political Signage Placement at Heart of ACLU Lawsuit Against the State of Alaska
August 24, 2018 at 12:42 pm

September’s approach means that back-to-school discussions will undoubtedly be intensifying over the next few days, with some institutions (and we pity them) having already resumed classes. Education will not resound as the only issue that dominates as summer gives way to fall, as plenty of candidates will be vying to make the general election season…