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Check Out These Augmented-Reality Branded Cupcakes
February 12, 2020 at 3:26 pm

There’s nothing better than getting sent a personalized box of cookies or cupcakes, especially when they’re customized with your brand or logo. A company called Print Cakes totally gets that, and has teamed up with Aircards to create the world’s first app-less augmented reality cupcakes...

Navigating the Amazon Effect: Using Technology to Support Your People
February 11, 2020 at 12:40 pm

Not even a high-touch and highly creative industry like promotional products is immune to the “Amazon Effect.” That may have many distributors rushing towards an e-commerce model to meet buyer expectations—but before you completely throw out the traditional relationship-based model, let’s discuss...

This T-shirt Uses Augmented Reality to Show Different Designs
December 13, 2019 at 2:19 pm

It’s no secret that people love to use the filters you can find on Instagram or Snapchat. In fact, we personally love the idea, especially when it means we can put a filter on our face and look completely put together in just a few seconds. It’s genius. Now, the Scandinavian label, Carlings, has taken augmented reality (AR) to a whole new level and launched a T-shirt that uses AR filters to change the T-shirt design.

The 'Spider-Man: Far From Home' Promotional Campaign Just Smashed Records
July 10, 2019 at 2:04 pm

The promotional campaign for "Spider-Man: Far from Home" has smashed previous film promo records, reaching a jaw-dropping total value of $288 million. That figure accounts for TV spots, publicity stunts, in-person activations and more, including some creative and cutting edge promotional products campaigns, such as augmented reality-integrated Papa John's pizza boxes and Spider-Man themed hospitality…

Here Is a Very Weird Controversy About a Fan-Designed Pokemon T-shirt
May 21, 2019 at 1:37 pm

New or established, fledgling or seasoned, all writers come to know about the possible pitfalls of making simultaneous submissions to publishers. A China-based artist is learning this week about similar worries surrounding concurrent creations, as he appears to have busted himself over a questioned design that had originally received distinction as a Pokemon T-shirt competition…

Best Practices for Craft Beer Labeling
April 8, 2019 at 2:50 pm

Influence Quality Perceptions With the Right Blend of Handmade and Professional-Grade You’ve spent years working on your brews, plus countless hours of thought—maybe you’ve stopped counting the dollars, too. Now it’s time to take your dream to market, and you’re thinking about packaging. You may even have a label design in mind, or in hand. But don’t pull that tab…

LEGO and Snapchat Partner on New Virtual-Reality Branded Apparel Store
February 20, 2019 at 1:52 pm

Would you go to a clothing store that has no physical clothes in it? It might seem like an outlandish premise, but LEGO and Snapchat are hoping their new branded apparel and merchandise pop-up shop might draw consumers in for a virtual reality experience devoid of physical garments...

Warby Parker's 'Virtual Try-On' Feature Uses Augmented Reality, Is Extremely Cool
February 6, 2019 at 1:32 pm

The only thing worse than going to the dentist is going to the eye doctor for new glasses. The entire process can take a lot of time out of your day, and if we're being honest, we don’t have that much patience. Warby Parker feels our pain, apparently. The company just released a new version of its app, and it includes a sweet Virtual Try-On feature using augmented reality. The other potential applications are very cool...

2018 Top 50 Distributors: Taylor Corporation Prepares for Promo's Future
June 29, 2018 at 2:23 pm

Taylor Corporation earned the No. 5 spot on our list this year with $238 million in promotional products sales. We interviewed Mike Giachetti, vice president of promotional marketing for Taylor Corporation, about the role of millennials in promo, the impact of tech and what makes Taylor Corporation a top distributor...

Logo Design Might Soon Have to Account for the Third Dimension
May 18, 2018 at 2:56 pm

Imagine shopping online through a headset, or interacting with a label in a store with an AR-compatible smartphone application. Are you going to spend more time looking at flat, static text, or a font that changes and moves when you do? Even further, which brand will be more interesting, and thus more likely for you to purchase...

'Deadpool 2' Marketing Team Wants Him to Be the Star of Every Movie (Seriously)
May 16, 2018 at 1:18 pm

Deadpool, the Marvel super "hero" character whose ultra-violent and profanity-laden exploits have made their way to the big screen, is known for being different than the rest of Marvel's lineup. In addition to the violence and profanity, he's constantly breaking the fourth wall, and is fully aware that he's a character in a comic book…

7-Eleven to Launch Innovative and Immersive New Deadpool 2 Promotion
May 9, 2018 at 2:43 pm

According to 7-Eleven, locations will be decorated with messages and catchphrases in the tongue-in-cheek, even crude, voice of the hero himself. Stores will also carry exclusive Deadpool-branded items such as collectible Slurpee cups and straws, Monster energy drinks and Trolli candy...

What's Trending Now: #AugmentedReality
March 5, 2018 at 2:13 pm

Augmented reality (AR)—10 years ago, this technology would have seemed like a concept that only belonged in “The Matrix” movies. Flash forward to 2018, and this technology is no longer just a concept, it’s the next big thing for the promotional products industry.

Prime Line Predicts That Augmented Reality Will Be Next Big Thing
March 5, 2018 at 2:09 pm

“Augmented reality will be the next big thing for the promotional products industry,” according to the new issue of Prime Line’s #What’s Trending Now quarterly trends report, which can be viewed here. With sales of augmented reality (AR) and virtual reality…