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7 Big Promotional Products Trends We Noticed at PPAI Expo 2020
January 17, 2020 at 11:31 am

The PPAI Expo is always a good place to see new products, but if you know where to look, it's also a place to discover the overall trends taking shape in promo. Still, the show is huge, so it's not always easy to see the bigger picture. That's why we did the work for you! Here's a breakdown of some of the big promotional products trends we saw in our time at the show...

The Biggest Promo Apparel Trends We Noticed at the PPAI Expo 2020
January 16, 2020 at 5:14 pm

The PPAI Expo is sort of the Paris Fashion Week of the promotional products industry, where all the suppliers roll out their newest lines, and we get a glimpse at the fits, colors and styles that are going to be huge in 2020 and beyond. Read on to check out some of the biggest promo apparel trends we noticed at this year's PPAI Expo...

The Best of PPAI Expo 2020: Day Two
January 15, 2020 at 6:55 pm

The PPAI Expo show floor is so big that you can't really see it all in one day. At least, you wouldn't be able to give everything its due attention. So, for the second day of the show, we explored some corners of the show floor we couldn't venture to yesterday..

The Best of PPAI Expo 2020: Day One
January 14, 2020 at 6:21 pm

The exhibit hall at PPAI Expo 2020 opened this morning, and there was a lot to see and do. We're going to try our best to cover as many of the new products, trends and stories from PPAI Expo 2020 as we can. Here's the cool stuff we found on day one of exhibits...

2019 Wrap-Up: Our 5 Most-Shared Promo Stories of the Year
December 20, 2019 at 2:09 pm

At Promo Marketing, we rely on social media, because the more our readers share our stories with others, the more people our stories reach. A big thank you to our readers who post stories on Facebook, Twitter and LinkedIn. On that note, here are the stories our readers shared most in 2019...

2019 Wrap-Up: The 8 Weirdest Promo Product Stories from This Year
December 19, 2019 at 11:30 am

Here at Promo Marketing, we embrace some of the more, let's say, "interesting" stories that relate to the promotional products world. We always try to keep things entertaining and have a little fun while keeping our readers informed. Today, let's take a look at a few of the weirder stories we reported on this year. Have fun!...

2019 Wrap-Up: A Few of Our Favorite PM Podcast Episodes This Year
December 18, 2019 at 2:05 pm

When they're not talking about Weezer, "Jurassic Park" or "Star Wars," the PM Podcast crew had some great conversations with people from all across the industry, from suppliers and distributors to end-buyers and more. Here are a few of those episodes to either revisit or listen to for the first time...

2019 Wrap-Up: The Top Promotional Apparel Stories of the Year
December 18, 2019 at 1:13 pm

Where would we be without apparel? Well, we probably wouldn't be in public, that's for sure. Colder, too. Jokes aside, promotional apparel remains the top selling category for the industry. So, naturally, we covered it a lot this year. Here are 10 of our most-read, favorite or otherwise noteworthy apparel stories from 2019...

2019 Wrap-Up: All Our Promo Industry Longform Stories This Year
December 17, 2019 at 1:58 pm

Since introducing the PM Longform series last year, we've explored the ongoing trade war with China, the rise of the supplier one-stop-shop, the broader public perception of the industry and more. So, if your New Year's Resolution for 2020 is to read more, why not start here with some of our most in-depth reported pieces?...

2019 Wrap-Up: Our 10 Most-Read Promotional Products Stories of the Year
December 16, 2019 at 1:44 pm

Man, 2019 went fast! In the coming days, we'll be recapping the year with a series of wrap-ups leading up to the holidays. First up: Our top 10 most-read stories by web traffic totals. Take a look and catch up on any you may have missed. And, as always, thanks for reading!...

Charles River Apparel Launches Pop-Up Store in Support of Christmas in the City
December 2, 2019 at 12:51 pm

Charles River Apparel, Sharon, Mass., announced the launch of its first-ever pop-up store, starting on “Giving Tuesday,” Dec. 3, in support of Christmas in the City. For three days—Dec. 3, 6 and 7—local customers, friends and family will be invited to visit the store located at 1245 Providence Highway in Sharon. Fifty percent of the…

What's New and What's Selling in Promotional Tech Products
May 9, 2019 at 2:43 pm

Steven Spielberg surmised that, “Technology can be our best friend, and technology can also be the biggest party pooper of our lives.” With all due respect to the Academy Award-winning director, we are going to side with the first part of his stance, as it aligns with our thinking that technology items are more cause…

Chris Jenkin on Getting People to Your Website, Marketing Your Promo Business Online
January 22, 2019 at 1:22 pm

Back in 2011, the idea of anything being digital or something being “online” was nothing like it is today. Creating and marketing your business online has changed a ton. Everyone is online now, and they're all searching the web. What are they searching for? You, as it turns out. Chris Jenkin, CEO and founder of gotcha! Mobile Solutions, shared some ways to help them find you...

Paul Bellantone on PPAI Expo 2019, Tariffs, Shutdown, Industry Evolution and More
January 21, 2019 at 2:10 pm

At the end of the last few PPAI Expos in Las Vegas, we've made it a point to catch up with Paul Bellantone, PPAI's president and CEO. The conversations cover his feelings about the show, usually as it's being broken down around us (as was the case this year, too), and tap into larger themes regarding the industry and the economy overall...

The Biggest Promotional Products Trends We Noticed at PPAI Expo 2019
January 18, 2019 at 12:58 pm

Wandering around the show floor and taking it all in is one of our favorite parts of the PPAI Expo. And as much as it might seem like aimless strolling, there’s actually a great deal of learning involved. Here are some of the biggest promotional products trends we saw at the show this year...

Paul Kiewiet on Promotional Products Sales: Landing Large Accounts
January 18, 2019 at 11:33 am

On Wednesday, Jan. 16, promo industry consultant Paul Kiewiet, MAS+, shared his experiences in landing big accounts like Kellogg’s, and gave distributors advice on the steps they should take to make their business dreams a reality...

The Top Promo Apparel Trends We Saw at PPAI Expo 2019
January 17, 2019 at 5:38 pm

It’s hard to keep track of fashion developments. Sometimes it feels like right when you get the hang of what's trending, something else pops up. It’s an endless game of Wack-A-Mole. We're here to help...

Commonsku's Mark Graham on How to Build a Community of Devoted Fans
January 17, 2019 at 4:35 pm

Obviously, business owners, principals or businesspeople in general want to create a loyal customer base. That’s how their businesses stay afloat. But, how do you go beyond that? How do you create a customer base that can’t get enough of your products or services?...