Promotional Writing Instruments

"A large, national HVAC company was looking for a way to deliver a constant reminder to 3,700 technicians within its organization. Its promotional retailer helped it to select a multifunction pen that would be a great tool to deliver the message, using a combination of a pen, stylus and a super bright L.E.D. light. Many of its staff members had large hands, and the stylus was a perfect way to make their interaction with touchscreens more effective-not to mention the L.E.D. light helped them to see into dark work areas. The challenge was to find a quality, metal writing instrument with an imprint area large enough to decorate with a logo and 5 lines of text."Goldstar's Vivano Pen with LaserMax was exactly what the company needed to properly execute the program. At 1.75x0.833", the imprint area was large enough to accommodate all the text and graphics the company needed and kept the price within a range that was acceptable for its budget. The initial order of 4,000 pens quickly turned into a reorder of an additional 5,000, and the program became a huge success." - Provided by RJ Hagel, marketing manager, Goldstar, San Diego, (800) 553-9646, www.goldstarasi.com

Soothe end-users’ nerves with a USA Snifty Pen — Designer from All-In-One. The various scents will remind clients of the imprinted brand or fond memories, like baking chocolate cookies with their grandma or picking honeysuckles with their mom. The pens are available in 10 color/scent options and feature a 1.5x0.5" one-color barrel imprint. (800) 843-7367, www.allinoneline.com

Lighten end-users’ moods with Color-Changing Stylus with Cleaning Cloth and Pen from AP Specialties. The three-in-one stylus has five color-changing barrel possibilities with blue, green and pink transforming to white, orange altering to yellow and purple changing to blue. The barrel features a 1.5x0.25" pad print and pulls apart at the center to reveal a cleaning cloth. (866) 258-6647, www.apspecialties.com

There’s strength in numbers, so strengthen your client’s brand with multiple imprints on the STYPEN-15D from Bankers Pen. The retractable ballpoint pen/stylus provides ample branding with a 1.625x0.375" full-color imprint covered with an acrylic dome as well as a 1.625x0.875" one-color screen print on the barrel. It is available in black, blue, green, pink, red, white or yellow and comes with black ink. (800) 499-7367, www.bankerspens.com

A wide silhouette results in a large 0.75x0.15625" one-color barrel imprint on BIC Graphic’s WideBody Value Pen. The 0.65625" wide pen is available with four different trim colors, seven ink colors with a medium point and two ink colors with a fine point. A free upgrade to the BIC Easy-Glide System Ink in black is available on a medium-point pen. (888) 446-5242, www.norwoodbic.com

Save the earth one writing instrument at a time with Bullet’s Water Bottle Highlighter. Made from plastic water bottles, this capped yellow highlighter comes in clear or translucent blue with a 1x1.5" one-color ColorPrint. (800) 749-7367, www.bulletline.com

Turns out business executives like to break out a dance move from time to time. Have them take a turn with the Executive Twist Stylus Pen from CleggPromo Inc. Twisting the pen with a stylus top reveals a ballpoint pen with black ink. Color options include black, blue, fuchsia, lime green, red and silver while the barrel features a 1.5x0.3125" pad print. (866) 704-4839, www.cleggpromo.com

Named for the sports car, the Berlineta from Hub Pen Company is sleek with a clip-activated release that pushes the ballpoint through the stylus, which is specifically designed to increase connectivity with touchscreen devices. The pen includes black ink and is available with a black, garnet red, indigo blue, kiwi green or silver barrel and a 1.25x0.5" imprint. (800) 388-2323, www.hubpen.com

Bigger is typically better—there comes a point where a TV or meal just shouldn’t be any larger unfortunately. It’s definitely better in the case of the XL Jumbo 8" Highlighter from Liqui-Mark Corp. The nontoxic highlighter makes important notes stand out in a big way. It is available with a fluorescent green, pink or yellow ink with a matching barrel that includes a 2.5x2.25". (800) 486-9005, www.liquimark.com

Whether end-users are jotting down notes while spelunking or at their desks, the Light-Up Metal Pen/Light from Mi Pen Company can help light the way. The click-action ballpoint features black ink and an L.E.D. light to illuminate the paper. The pen is available in black, blue, satin silver or white with a laser engraved or one-color imprint available on the metal barrel. (800) 520-8584, www.mipencompany.com

Let your clients merge their brand with patriotism with Pelican Products’ American-Made Twist Pen. While it has a Euro design, this USA-made product includes a large white barrel, red trim and a blue-and-white star pattern on its cap and a nickel-plated tip in its flag version. The pen also comes in a pink-ribbon version while its solid-color variety is available in blue, green, red, white or yellow with black trim. The product includes black ink and a 1.625x1" silk screen. (800) 552-8820, www.pelicanproducts.com

Maybe the Lincoln EXT Tornado Fountain from Retro 1951 Inc. will bring your clients good luck. Named for the president who appears on the penny, this fountain pen has a metal barrel plated with an antique-copper finish. It also features a steel nib, blue or black ink and a two-part epoxy imprint. (800) 466-1951, www.retro51promo.com

Like King Triton of “The Little Mermaid,” the Triton Stylus Pen from Sanders Manufacturing Co. gives abilities to those who utilize its rollerball pen and stylus. (The powers are limited though to typical pen and stylus capabilities, and do not include reign over the under-the-sea kingdom of Atlantica or the ability to transform offspring into another species.) The slim, capped pen features a crystal accent and black ink. It is only available in black and includes a 1.5x0.5" one-color imprint. (866) 254-6611, www.samcoline.com

Saratoga Pens’ Action Flare Click Pen does not release distress signals, but its flair comes from its translucent barrel that flares out slightly above the rubber grip. If these homonyms and homophones are confusing, just know that it features a blue, green, orange, purple or red barrel with a 1.5x0.875" black, silver or white screen print, and includes silver accents and black ink. (800) 852-5208, www.adgpromo.com

Sometimes a redo is not possible. When writing in an uncle’s 90th birthday card and the ink smears, any attempts to fix the smudge typically makes matters worse. The InkJoy writing system in the Paper Mate InkJoy RT from Sanford Business to Business provides a clean, fast-drying write out, allowing Uncle Nunzio to be able to read the well wishes (as long as he has his reading glasses). Nine color options are available with either a matching translucent or white barrel. It includes black or color ink to match the barrel or trim. (800) 356-9466, www.sanfordb2b.com

Pens are good for more formal occasions and for doodling, but crayons offer a more vibrant way to display one’s artistic ability. Help your clients appeal to a younger market (or those young at heart) with Zenith Promotions’ Four Pack of Crayons. The yellow confetti box with a 2.75x0.75" one-color imprint includes a blue, green, red and yellow crayon. (516) 371-2727, www.funplacetreasures.com

16 Great Writing Instruments