Adidas, Indiana University Agree to $53.6 Million Deal
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Indiana University has extended its apparel contract with Adidas in a deal that will nearly double the company's annual payment to the Hoosiers from $3.7 million to $6.7 million, Fred Glass, the university's director of athletics, confirmed Monday.
According to Indiana University, the deal worth $53.6 million over eight years is one of the five richest publicly known apparel deals in college athletics.
The deal also will help the Hoosiers ensure that "crimson and cream" are the same hues across all 24 Indiana University sports.
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