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The 5 Branding Rules of Attraction
May 20, 2013 From Entrepreneur
"Your brand is the magnet that draws consumers to your product or service," said Ken Carbone of Manhattan design and branding firm Carbone Smolan Agency. To help increase your brand magnetism, here are five rules of attraction: 1. Understand the value of designing your brand identity. "Make it a priority and...

American Chemistry Council Launches Product Safety Campaign with Responsible Care Code
May 20, 2013 From News
The American Chemistry Council and its members recently launched a new Responsible Care Product Safety Code. Based on existing industry best practices, the Product Safety Code goes above and beyond regulatory requirements to manage the safety of chemicals in products that consumers rely on every day.

KTI Promo Begins Same Day Service
May 20, 2013 From News
Promotional products supplier KTI Promo has announced the launch of its "Same Day Service." This is just one of the new services KTI Promo has launched in the month of May, including Next Day Service, 2 Day Service and 4 Day Service.

U.S. Stocks Fluctuate as Investors Weigh Stimulus Timing
May 20, 2013 From Bloomerg
U.S. stocks fluctuated between gains and losses, after the Standard & Poor's 500 Index climbed four straight weeks, as investors weighed the pace of central bank stimulus efforts amid corporate dealmaking. Procter & Gamble Co. and Coca-Cola Co. each retreated 1.3 percent as companies that make food, beverages and household products...

Polyconcept North America Pledges $120,000 To PPEF Tomorrow Fund

May 20, 2013 From News
Promotional Products Education Foundation announced Polyconcept North America is continuing its leadership and commitment to the professional development and success of the promotional products industry through higher education with a Platinum level pledge of $120,000 to the PPEF Tomorrow Fund.

DARD Design International Separates from Dard Products/TAGmaster
May 20, 2013 From News
Dard Products/TAGmaster announced today that DARD Design International is now operating independently from its former parent company and is no longer involved in the day-to-day operations of the supplier. A statement from the company is printed below in full.

Expo East Trade Show Launches This Week in Atlantic City
May 20, 2013 From News
PPAI and SAAGNY host the inaugural Expo East promotional products trade show this week in Atlantic City, N.J. Follow Promo Marketing for continued coverage of the event.

Just Be Real: 8 Tips to Sell More Effectively
May 17, 2013 From Inc.
When was the last time someone shouted "buy, buy, buy!" at you and you went ahead and bought whatever it was the lunatic was trying to sell you? That's what I thought. Force is not an effective sales tactic. I know I won't buy anything from someone unless I trust the person. Whether...

Bulova Renames Promotional Products Division to Bulova Corporate Sales
May 17, 2013 From News
Luxury watchmaker Bulova recent announced a rebranding of its supplier business. The company's premiums and incentive division has received a new name, Bulova Corporate Sales, as well as a new website.

Rymax Marketing Services Announces Exclusive Partnership with Klipsch
May 17, 2013 From News
Rymax Marketing Services Inc. has announced an exclusive partnership with Klipsch that will make it easier for loyalty and rewards programs to cater to audiophiles. Rymax Marketing Services is now the only distributor who can provide Klipsch's products in the incentive and premium products channel.

Do Good Logos Need to Actually, You Know, Look Good?
May 17, 2013 From The Atlantic
There are good logos and there are bad logos—who can tell the difference between the two? Per Mollerup, an economist whose visual communications firms Designlab specializes in corporate identities, made his own mark doing just that. He has sifted through the mass of vintage and novel trademarks, compiling the results...

Prime Line to Give Away 100 Golden Self-Promotion Tickets with a Total Value of $10,000 at Expo East
May 17, 2013 From News
Prime Line is placing 100 golden self-promo tickets with a total value of $10,000 inside complimentary tote bags offered to distributors as they enter the Expo East show. Distributors can also win a 50" flat screen TV and other great prizes by playing Prime Line's Guess To Win game.

Has Marketing Failed Sales?
May 16, 2013 From Business 2 Community
A few weeks ago, at the Sales 2.0 conference, I noticed a trend: salespeople are generating their own leads. In fact, I heard pundit after pundit offer justifications for salespeople to be more proactive and take lead generation into their own hands, including statistics showing that as few as 30...

CPSC Chairman Inez Tenenbaum Announces Staff Change: Matt Howsare to Depart Agency; Elliot Kaye Named New Chief of Staff
May 16, 2013 From Sacramento Bee
The U.S. Consumer Product Safety Commission (CPSC) Chairman Inez Tenenbaum announced today that Matt Howsare is leaving his position as chief of staff and chief counsel to the chairman to return to private practice. Chairman Tenenbaum also announced that effective May 29, 2013, current deputy chief of staff and senior...

Promotional Products in the U.S. Industry Market Research Report
May 16, 2013 From Virtual-Strategy Magazine
The promotional products industry has turned the corner following the financial crisis, posting gains in the past four years. In 2013, industry revenue is expected to increase 0.4 percent as marketing budgets expand and the industry benefits from new promotions as consumers begin to spend again. Nevertheless, IBISWorld estimates that industry...