Every business wants good press, but most can't pull it off. That's their own fault.
The drive for publicity—and by extension, PR—has probably been around since the ancient scribes spread the news. Information that is published as news will always appear more credible to the public than paid ads, and that means publicity will always be coveted.
When it comes to earning publicity, we know what works—and what doesn't. Click below for five good ways and three bad ways for getting publicity for your company or product.