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The Boston-New York sports rivalry is so iconic that it often spills over into the business world—the sports business world, at least.
The owner of a North Shore, Mass., T-shirt company is hoping to play on that rivalry by calling out Target in a full-page Boston Herald ad on Monday, criticizing the retailer for using a New York designer in its “Local Pride” initiative.
Sully’s Brand prints and sells T-shirts with local themes—sayings such as “Free Brady” and “Believe in Boston”—and argues that Minneapolis-based Target should be using a local company like Sully’s Brand to source its own Boston-themed wear.
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