Goodby Launches Bay Area Child’s Vocabulary Initiative
This week, Goodby Silverstein & Partners launches a new program in Oakland, Calif., aimed at helping parents boost their young children's vocabulary. The effort was created for Northern California's Bay Area Council but already it's drawn broader attention: "Too Small to Fail," a program supported by the Clinton Foundation, wants to use it as a model for a national initiative.
The effort is called "Talking is Teaching: Talk, Read, Sing." Rather than develop a more traditional campaign and PSAs, the pitch features a colorful clothing line, designed by GS&P, that will be given away to new parents.
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%0D%0A%20%20The%20effort%20is%20called%20"Talking%20is%20Teaching%3A%20Talk,%20Read,%20Sing."%20Rather%20than%20develop%20a%20more%20traditional%20campaign%20and%20PSAs,%20the%20pitch%20features%20a%20colorful%20clothing%20line,%20designed%20by%20GS%26P,%20that%20will%20be%20given%20away%20to%20new%20parents.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.printandpromomarketing.com%2Faggregatedcontent%2Fgoodby-launches-bay-area-child-s-vocabulary-initiative%2F" target="_blank" class="email" data-post-id="14620" type="icon_link"> Email Email
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