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How Industrial Design and Weird Swag Helped MailChimp Find Success

December 13, 2012
While MailChimp's publicly traded competitors acquire customers by advertising on Rush Limbaugh's radio show, the primate-themed mailing-list company builds its loyal customer base like an indie band. They reward customers with cool merch: T-shirts, beer coozies, plush toys, wrestling championship belts, coloring books, propaganda posters, monkey-themed knit caps for cats, and more.

MailChimp's product-heavy promotional policy makes more sense after learning that founder Ben Chestnut studied industrial design in college.



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