How Industrial Design and Weird Swag Helped MailChimp Find Success
While MailChimp's publicly traded competitors acquire customers by advertising on Rush Limbaugh's radio show, the primate-themed mailing-list company builds its loyal customer base like an indie band. They reward customers with cool merch: T-shirts, beer coozies, plush toys, wrestling championship belts, coloring books, propaganda posters, monkey-themed knit caps for cats, and more.
MailChimp's product-heavy promotional policy makes more sense after learning that founder Ben Chestnut studied industrial design in college.
Related Content
Vantage Apparel Continues its 1% for the Planet Stewardship with Over $30K in Donations to Clean Ocean Action
Gildan to Replace Five Directors Ahead of Annual Meeting
The Tortured Distributors Department: How Taylor Swift Is Using Merchandise for Her New Album
2024 Style Guide: Keep End-Users on Trend With These Apparel Products
How the Indiana Fever Immediately Capitalized on the 'Caitlin Clark Effect' With Merchandise
LAT Apparel Welcomes Rachel Newman as Chief Commercial Officer
Comments
