Lululemon Takes Heat Over Anti-sunscreen Message

Vancouver yogawear-maker Lululemon is generating controversy again over an anti-sunscreen message printed on its shopping bags.

"Sunscreen absorbed into the skin might be worse for you than sunshine. Get the right amount of sunshine," the message reads.

Most dermatologists and the Canadian Cancer Society recommend sunscreen as a key defense against skin cancer, and say the anti-sunscreen slogan sends the wrong message.

Lululemon began to take heat over the bags a few days ago, after a Reddit reader questioned the statement that sunscreen might be worse than sunshine and wondered if that is "remotely true."