Nike Sprints Into Heat Technology Apparel Market

Runners beware: winter is coming. To combat the vicious cycle of layering and un-layering often associated with winter running and athletics, Nike introduces a new line of weather-smart clothing designed with athlete needs in mind: the Nike Therma-Sphere collection. The basis of the line is rooted in thermoregulatory composite technology, a special material designed for cold-weather training that aims to help athletes regulate their body temperatures for optimal performance.

The Nike team shifted its focus from fashion to science, researching how a fabric can regulate temperature and breathability so the athlete doesn’t have to.