Study: Consumers Prefer “Made in USA”
Who says that U.S. manufacturers can’t compete? Not American consumers, apparently. Not Chinese ones either.
The arithmetic of manufacturing in the U.S. has been gradually changing as wages rise in places like China and Brazil, narrowing the labor cost gap between outsourced goods and U.S. made goods. Attitudes among consumers have been changing, too. Turns out consumers will dish out more money for products manufactured in the U.S., according to a new study by management consulting firm Boston Consulting Group.
To evaluate attitudes toward American products, BCG surveyed more than 5,000 consumers in the U.S., China, Germany and France.