The Client Is Often (But Not Always) Right, and 11 Other Rules to Work By

I was recently asked if I have a set of guiding professional principles. Sort of to my surprise, I do! They're a direct consequence of my journey in advertising and beyond. So here's a bit about that journey, followed by the resulting rules to work by.

My early career was pure luck. While still in school, I worked for legendary concert promoter Bill Graham and legendary ski filmmaker Warren Miller. I learned a lot—like most rock stars don't act like rock stars, and extreme skiers do it for love because there is no money.