What the Year of the Snake Could Mean for Your Business

The Chinese Year of the Snake began on Sunday, February 10. While some cultures consider the snake to be a bad omen, Neil Somerville, author of Your Chinese Horoscope 2013: What the Year of the Snake Holds in Store for You, says it's quite desirable in the Chinese zodiac.

"Those born in the Year of the Snake are born under the sign of wisdom," he says. "They tend to be quiet, reflective and secretive. They are patient and observant but are also highly ambitious. They choose their moments well and are often successful in later life."