Ad Bands Releases New Specialty Exercise Product

Ad Bands, Hot Springs, Ark., a division of Alliance Rubber Co., announced The Resistor Strip, a portable workout band, is available to deliver companies' messages to those with resolutions to get fit. The strip features a large four-color imprint area and can tone, strengthen and stretch its users' muscles outside of the gym.
"Our Ad Bands team is always innovating," Alliance Rubber Co. president Bonnie Swayze said. "There's hardly a day that goes by when we don't think of a new way to help brands get their messages in front of consumers in an original way. Resistor Strips are useful, which means consumers will hang onto them, keeping the brand messaging in front of them longer as a result."