Alliance Rubber Company Changes Name, Expands Product Line

Alliance announced today that they have changed the name of their ad specialty division to Ad Bands.

Alliance Rubber Company, a Hot Springs, Arkansas-based supplier of custom promotional and packaging products, today announced that the company has changed the name of its promotional division to Ad Bands. The new Ad Bands name was chosen due to the success of the Ad Bands printed rubber bands that were introduced in 1986. The company also introduced a new logo, a new website, and a new mission statement.

The new Ad Bands website can be found at The site is geared toward the needs of distributors who will now have access to the tools they need to create the most effective presentations. They can see different types of products and concepts on how they can be used, as well as various marketing and advertising media like print ads, catalogs, emails, flyers with coded pricing, and digital advertising.

“The name change is extremely important to our clients and vendors moving forward and we wanted to be sure no interruptions in service were created,” said Katie Hammel, sales manager for Ad Bands. “As our line of products has grown exponentially, we felt that the name Ad Bands would more fully represent the unlimited uses of our products. We can now speak better to the needs of the ad specialty and promotional markets by creating awareness of our products with end-user friendly marketing messages and distributor tools.”

For more information, visit the new Ad Bands’ website.

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