American Apparel Announces Preliminary February Sales, Big Year-to-Year Growth

American Apparel Inc., a vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel, announced preliminary sales for the month ended February 29, 2012. The company reported that for the month of February, 2012 total net sales increased 13 percent to $42.1 million when compared to the month ended February 28, 2011. Between the same periods, comparable store sales increased an estimated 10 percent and wholesale net sales increased an estimated 24 percent.

“We continue to be encouraged by our improving sales performance with sales trends remaining solidly positive in all three distribution channels,” stated Dov Charney, chairman and CEO. “Our comparable store sales increase was driven by a combination of higher unit sales and an increase in average unit retail prices. Our imprintable wholesale sales continue to run at record levels across a broad base of customers and categories. As we enter the spring season, our inventories are in line and we are well positioned to continue with positive sales momentum,” added Charney.

The following delineates the components of the estimated increases for February 2012 and the three previous months when compared to the corresponding months of the prior year:

Comparable Store Sales
February: 11%
January: 11%
December: 11%
November: 7%

Comparable Online Sales
February: 7%
January: 41%
December: 21%
November: 38%

Comparable Retail & Online*
February: 10%
January: 15%
December: 12%
November: 10%

Wholesale Net Sales
February: 24%
January: 23%
December: 25%
November: 1%

* The company estimates the extra day in February 2012 resulted in an approximate 3 percentage point increase in comparable store sales.

For more information on American Apparel, visit

Related Content