Broder Bros. Announces Exclusive Russell Athletic Deal
Trevose, Pennsylvania-based Broder Bros., the nation’s largest distributor of trade, private label and retail apparel brands to the imprintable apparel market, announced its agreement to exclusively distribute Russell Athletic in 2013 to the promotional products industry.
For over 100 years, Russell Athletic has been the recognized go-to supplier of athletic teamwear and fan gear. “We’re excited to bring Russell Athletic on board, as this exclusive partnership will help us strengthen our position as the leading source of performance apparel in the industry,” said Chris Blakeslee, senior vice president of sales for Broder Bros. “Our customers demand the best and the addition of Russell to our performance offering is nothing less than that.”
Russell Athletic’s 37 peak-performance styles range from soft cotton T-shirts to sporty polos to technology-advanced fleece. Athletes at all levels will appreciate the even-temperature command of the company’s proprietary Dri-Power moisture-wicking technology as well as the superior comfort of the active fleece styles.
“We are very excited to have an exclusive partnership with Broder Bros.,” said Taylor Vernier, director of marketing for Russell Athletic Team Sports. “Their excellent service and customer base provide us with an opportunity to move into different market segments and allows a new set of consumers access to Russell Athletic apparel.”
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