Frigid Conditions
Use this checklist so you don't miss anything when selling jackets and outerwear
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Wicking
Moisture-wicking properties and stain-release finishes used to be extra, but with retail brands embracing them as standard, the promotional market is as well. "Wicking is just another performance feature that is making its way into outerwear apparel as this category is beginning to trend to lighter weight fabrics and more active silhouettes," explained Marcus Davis, merchandising manager for branded printwear, Hanesbrands Inc., Winston-Salem, N.C.
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- Companies:
- Hanes Printables
- Pella Products
E
Colleen McKenna
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