Jones Apparel Group and Camuto Group Partner to Launch Jessica Simpson Jeanswear
Jones Apparel Group Inc., New York and Camuto Group, Greenwich, Conn. announced they have entered into an exclusive licensing agreement to design, develop, produce and distribute Jessica Simpson Jeanswear under the Jessica Simpson Collection.
The denim-inspired apparel line, which will include jeanswear as well as woven and knit tops, will be available in 700 stores for fall 2010. Jeans will wholesale from $20.00 to $24.00 and tops will wholesale from $9.00 to $20.00.
Vince Camuto, owner and chief executive officer of Camuto Group, said, “The launch of Jessica Simpson Jeanswear is the exciting next phase in creating a complete lifestyle brand; it represents a significant market opportunity and may be the largest category in our portfolio of licensed products. We are thrilled to be working with Jones Apparel Group on this venture as this partnership brings together two best-in-class companies.”
Jack Gross, chief executive officer of Jones Jeanswear, said, “We are excited about this opportunity to partner with Camuto Group to add jeanswear to the Jessica Simpson Collection’s lifestyle product offering and help bring Jessica’s vision of American femininity to life. This is an outstanding partnership for Jones Jeanswear, as it leverages our core competencies and expertise in jeanswear design and development. This is a great opportunity to be involved in the growth of a strong, successful brand.”
About Jones Apparel Group Inc.
Jones Apparel Group Inc. is a leading designer, marketer and wholesaler of branded apparel, footwear and accessories. The company also markets directly to consumers through its chain of specialty retail and value-based stores and through its e-commerce Web sites. The company’s nationally recognized brands include Jones New York, Nine West, Anne Klein, Gloria Vanderbilt, Kasper, Bandolino, Easy Spirit, Evan-Picone, l.e.i., Energie, Enzo Angiolini, Joan & David, Mootsies Tootsies, Sam & Libby, Napier, Judith Jack, Albert Nipon and Le Suit.