Leed's Adds Kenneth Cole, 850 New Products for 2012January 11, 2012
New Kensington, Pennsylvania-based supplier Leed's is bringing in the New Year with fresh, innovative products and an expanded color depth across all of its categories. The 2012 product line features 850 new options for distributors to choose from with focused growth in drinkware, bags and pens.
"We have kept our promise to continually deliver both inventive and retail-inspired products that can't be found anywhere else in the industry," said Jeff Brown, chief marketing officer at Polyconcept North America, parent company of Leed's. "This year we also invested in expanding our color depth to ensure we have strong offerings to fit any project our distributors are working on. And, most importantly, we are committed to continue to offer the quality, customer service and one-day turnaround that distributors have come to know and trust from Leed's."
Highlights of the Leed's 2012 launch include the expanded availability of PhotoGrafixx decorating, the introduction of an exciting new plastic pen collection, the addition of Kenneth Cole leather goods and growth of the iPad compatible product line.
The New Year is bringing high-fashion to the promotional products industry as Leed's introduces its newest brand partner, Kenneth Cole. Known for finely crafted leather and sophisticated style, Kenneth Cole is the answer for the hip, young professional.
"Kenneth Cole is a reputable, world class fashion designer and we are proud to be their partner in the promotional products industry," said Brown. "We believe that Kenneth Cole will allow our distributors to reach out to a new customer by offering in-demand, metropolitan retail styles."
The addition of Kenneth Cole expands the suppliers' list of brands to more than 30 retail names customers trust.
Leed's has also expanded its patented, four-color process method PhotoGrafixx to new drinkware items in 2012—including a variety of different drinkware types and materials. The cutting-edge decorating option uses very fine half-tones and an expanded color range, to capture the sharpness of a design. This proprietary process brings visuals to life while offering the durability of other decorating methods.
The new ColorReveal Collection from Leed's gives plastic pens an exciting twist by featuring laser engraving. This affordable way to make a lasting impact is available on six styles including 35 SKUs. Once engraved, each pen reveals brand logos in a base-layer color developed to coordinate with the pen color.