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Illustrating an abstraction like "integrity" with promotional products can be difficult enough, but carrying that message to children? That's something that can really test your creativity.
Matt Kaspari, CAS, president and brand loyalist for Kaspo Promotional Products, faced such a task for a recent promotion for Chipotle Mexican Grill. Interested in educating children about the healthiness and social responsibility of its food, Chipotle hired Kaspo Promotional Products to help express the message of "food with integrity" in the Chicago and Denver areas.
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