Foamworx Acquires Penmar/Diversified Novelties

On December 2, 2010 Calais, Maine-based Foamworx acquired Penmar/Diversified Novelties. The combined entity will operate under the Foamworx brand name. Richard Langer, formerly of Diversified Novelties, will continue to work for Foamworx in business development and sales.

Celebrating 15 years of business growth, Lawrence Garner, president of Foamworx expects the combined entity will bring together the best of both companies and an increase in manufacturing capabilities. Besides the open-cell foam products, where the two companies were previously direct competitors, each company brings unique products and abilities to the combined business. Penmar/Diversified Novelties' compressed sponge and vinyl cushion product groups will be combined with Foamworx's closed cell EVA foam product group and advanced 4-color process printing capabilities to create a broader array of product and decorating choices for distributors and their clients.