Q2 2012 North America Email Trend Results: Significant Opportunity to Better Engage New Subscribers
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Epsilon and the Direct Marketing Association's (DMA) Email Experience Council released the Q2 2012 North America Email Trends and Benchmarks report, which introduces a new metric, Email Activity Segment Evaluation (EASE). According to EASE, 59 percent of new email subscribers on an average email list are unengaged with email marketing programs.
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