SAAC Reports Oscar-winning Red Carpet Event

The Specialty Advertising Association of California (SAAC) unveiled an updated SAAC show to enthusiastic exhibitors and attendees at last week's Long Beach, Calif. show. “This year we had the rare opportunity to reinvent and rebrand the show from the ground up,” said Rick Greene, MAS, president of SAAC and Regional Vice President for Sterling, Illinois-based distributor HALO/ Lee Wayne. “People were blown away by the new look and layout.”