Sheaffer Pen Showcases "100 Years of Timeless Memories" on Times Square Jumbotron

Sheaffer Pen, a division of Bic Graphic, has recently placed an exciting message for the tens of thousands of people passing through Times Square, the heart of New York City. Sheaffer's most recent advertising campaign will be featured on the "Geoffrey-Tron" screen, located above the Toys"R"Us in the heart of Times Square from November 2, 2012 through December 31, 2012. The campaign will run two times each hour, appearing more than 2,800 times throughout the holiday season and creating millions of impressions with visitors from around the globe.