Shop 'Til You Drop
How to appeal to storefront and online retail clients with high-end giveaways, store packaging and employee uniforms
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Do you know what else the movie has? Promotional products. Lots of them. Dating show paraphernalia, retail store bags and general mall signage. Go to any mall today and you will see many of the same items, plus a few more high-tech ones. Online retailers are getting in on the action too by hosting promotions to encourage shoppers to sign in online instead of driving to a store. This tactic varies from standard retail promotions, but both storefront and online retailers have the same promotional goals: finding and retaining customers.
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Colleen McKenna
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