The Green Machine
"Eco" has become almost a dirty word, some translating it to "hippie-speak," "overly expensive" or even "outdated trend." Companies in all industries try to enhance their images by offering purported eco-friendly products and environmental initiatives. Sometimes these initiatives are the work of clever public relations experts attempting to present a believable but false Earth-saving side of big corporations, a.k.a. "greenwashing" their images. So what happens when your client asks you about ecological apparel? How do you know what shirts, caps and totes are actually eco-friendly and which ones are just greenwashed for appearance's sake? More importantly, how can you transfer these greenwashing marketing campaigns into something you can use in your sales?
- Companies:
- Otto International