The Softer Side of T-shirts
With a push for 100 percent cotton shirts and longer-lasting heat transfers, โจthe promotional products industry is ushering in a soft, decorated and โจaffordable view of T-shirt sales for 2012
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FINDING FASHION IN COTTON
If you want to add more modernity to your new, softer imprinted tees, try exaggerated lengths and necklines. "Several mills are adding a little length to their tees—a trend that continues into 2012. And you'll see more drapey, flowy tees for a more retail look," said Sims. The retail, fashion look can add value to the tees for your clients. "More companies are looking for perceived value to promote their brand," said Pellegrini. "Fashion can be achieved through the use of better fabrics, silhouettes and the final decoration," he added. To complete the fashion look, Sims suggested wide necks, deep V-necks in front and back, scoops, boat necks and slit V-necks.
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- Companies:
- Alstyle Apparel
- Heritage Sportswear
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Colleen McKenna
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