Hannah Abrams

Hannah Abrams

Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award. 

The Best and Worst 2017 NBA Playoffs T-shirts

With March Madness gone, basketball fans are focusing on another basketball event: the 2017 NBA Playoffs. Whether it's to watch LeBron go for another ring or the Golden State Warriors' dream team, fans everywhere are ready for an exciting end to the 2017 NBA season. And, as per usual, all I can focus on are the…

Will This New Amazon Patent Revolutionize the Apparel Industry?

We've already told you that Amazon is taking drastic steps to shakeup the apparel industry. But the e-commerce giant continues to surprise us, and this new patent could be big. According to Re/Code, Amazon was awarded a patent for an on-demand manufacturing system that can quickly produce…

McDonald's Unveils New Trendy Uniforms

It looks like McDonald's decided it was time to revamp the classic red and gold polo uniforms. While looking fashion-forward never seemed to be a priority for the company, these new uniforms channel a trendier look than their predecessors. According to Allure, the chain is rolling out two new uniforms across the U.S., and celebrity stylist Waraire…

Is Cow Manure Clothing the Next Big Apparel Trend?

Yes, you read that right—cow manure could be the next major apparel frontier. While this might seem like the worst idea ever, it's actually for a good cause. According to The Huffington Post, the "manure couture"…

Cincinnati Zoo Warns of Counterfeit T-shirt Scam

Counterfeit apparel is an increasing problem surrounding sporting events and concerts. But, it's surprising the uptick in fraudulent T-shirts has hit the Cincinnati Zoo. According to WCPO Cincinnati, companies are unofficially selling the zoo's #TeamFiona shirts. This is a huge problem for the zoo, because it is selling…

Little League Team's Customized Illuminati Jerseys Go Viral

You probably remember the pressure of coming up with a unique name for your little league baseball teams. I'm pretty sure my first grade team named ours the Hurricanes—the peak of originality. Well, this baseball team in Illinois just hit the ball out of the park with their customized Illuminati…

Study Finds Teenagers are Ditching Under Armour

Remember those "hot or not" polls your high school would take every year? How else could you determine whether it was Backstreet Boys or 'NYSNC you should focus your attention on? Thankfully, the popularity polls continue into modern-day life, and this one from PiperJaffray provides insights into the…

Jenna Lyons Leaves J. Crew in Major Shakeup

It's an announcement that no one saw coming—Jenna Lyons, chief design officer, is leaving J. Crew after 26 years. Lyons practically has become synonymous with the specialty retailer, but according to the Business of Fashion, she leaves J. Crew with mutual respect and plans to do other things.…

Millennial Pink: Should This Viral Color Be a Part of Your Next Promo?

While Pantone usually dictates the most popular colors of the year, the latest color trend seems to have been crowd-sourced. It seems that millennials are going crazy for a color subsequently dubbed "millennial pink." This is not your mainstay pink swatch, however. It features tones of peach, blush and salmon, and consumers are flocking to it…

JanSport Lays Off 380 Employees From Licensed Apparel Division

VF Corporation, Greensboro, N.C., the parent company of JanSport, announced Tuesday that it would be closing its JanSport collegiate apparel operations in Appleton, Wis. According to Fox 11, the closure will put 380 employees out of work. VF Corp. also announced its plans to sell its licensed…

Adidas Ventures Into On-Demand, Customized Apparel

If consumers had it their way, they would customize a piece of clothing and have it ready immediately. This might seem like a futuristic desire, but it turns out, Adidas is on the ball. According to…