Hannah Abrams

Hannah Abrams

Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award. 

Lady Gaga Unveils Surprising Tour Merchandise

Concert merchandise has undergone quite the transition lately. More and more artists are looking to create tour merchandise that embodies fashion and creates buzz. Justin Bieber garnered attention for his concert merch, and Beyoncé caused an internet frenzy with her tour looks. Even so, Lady Gaga still managed to shock us with her new tour…

Designer Hopes North Korean Assassination Means T-shirt Sales

While the assassination of Kim Jong-un's half brother Kim Jong-nam conjured up many emotions, the strangest one, so far, is this one. According to Reuters, one man is hoping to turn the assassination into profit. Here's the…

Primark Pulls Offensive 'The Walking Dead' T-shirt

European retailer Primark faced major backlash after its release of a T-shirt for "The Walking Dead." According to BBC News, the T-shirt featured the phrase "Eeny Meeny Miny Moe" alongside a baseball bat wrapped in barbed wire. Critics said the T-shirt depicted a rhyme with a racist…

The 10 Biggest Marketing Mistakes Ever

There's nothing worse than spending countless hours brainstorming a new marketing campaign only to have it flop. But thankfully, your clients probably never had a marketing disaster as big as these. Recently, Reddit users put together a list of the worst marketing mistakes of all time, and I'm sharing some of the top ones with you. 1.…

CPSC Names Ann Marie Buerkle as Acting Chairman

The Consumer Product Safety Commission (CPSC) announced it has named Ann Marie Buerkle as acting chairman, according to a press release. Buerkle is a former New York representative who has served as a CPSC commissioner since 2013. She was recently…

Under Armour Releases Misty Copeland Athleisure Line

With athleisure continuing to dominate the sports and apparel market, it's no surprise that Under Armour is doubling down on its athleisure offerings. According to SGB Media, Under Armour launched a new athleisure line in partnership with ballerina Misty Copeland: "Inspired by Misty Copeland." The collection is…

Amazon UK Seeks to Disrupt Fashion World With Clothing Line

We've been relatively vocal on Amazon's potential apparel ventures. Now it seems the e-commerce giant is looking to disrupt the apparel game in the U.K., too, according to Engadget. Recently, Amazon U.K. snatched senior design and buying experts from U.K. retailers M&S and Primark. Supposedly, Amazon's own…

Social Media Endlessly Mocks New Wizards Jerseys

These days, if fans are not happy with a team's new uniform choices, they'll definitely voice their discontent. (The Los Angeles Chargers learned that one the hard way.) Now, the Washington Wizards are feeling the wrath of scorned fans, according to CBS Sports. The team's Monday night game against the Oklahoma City Thunder was broadcast…

Trump's Trade Plans Could Hurt Apparel Sector Most

In light of President Donald Trump's "America First" trade plan, industry analysts are predicting the retail and apparel industries will be hit hardest, according to Mauldin Economics. Because most of the garment industry no longer operates in the U.S., these companies will feel the impact of Trump's…

Last Chance to Vote! PM Video Battle: C2BPromo Versus Diverse Printing

Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. Last week, C2BPromo won, and now will face off against Diverse Printing! The winner will be decided by a simple poll. The poll will close the morning of Friday, Feb. 17, the same…

Are Planned Parenthood Pins the Next Major Fashion Accessory?

In an effort to protect Planned Parenthood against proposed defunding, companies are stepping in to create promotional products with proceeds benefiting the nonprofit. Power and Light created a tote bag that went viral, and these Nasty Women T-shirts helped raise more than $100,000 for Planned Parenthood. Now, it seems the fashion world wants in on…

People Line Up For 'Refugees Welcome' T-shirts

After Donald Trump made the executive order to ban refugees, opponents of the ban have taken to apparel to express their discontent. According to Fox25, a T-shirt shop in downtown Oklahoma City made quite the impression with its "Refugees Welcome" T-shirt campaign. McKenzie and Company offered to print…

Chance the Rapper Models 'Thank You Obama' Apparel

We already know that Chance the Rapper is a marketing genius. Now it seems he's using his marketing talents to bump a Barack Obama-themed apparel line straight to the top. 'According to Paste Magazine, Chance the Rapper has become to new face of Chicago-based designer Joe Freshgoods' "Thank You Obama" clothing collection. The line features…

Patriots Use Apparel to Mock Roger Goodell

NFL Commissioner Roger Goodell definitely will need to develop a thick skin to get through this Super Bowl victory. After the New England Patriots made the comeback of a lifetime to become champions, they clearly are not pulling any punches when it comes to their victory parade. If you recall, Goodell punished the Patriots for the…

More Retailers Drop Ivanka Trump's Apparel Line

After Nordstrom and Neiman Marcus recently announced they would not be restocking the Ivanka Trump collection due to poor sales, it seems more retailers are following. According to BuzzFeed, retailers Belk, Jet, ShopStyle and Home Shopping Network also have dropped the Ivanka Trump brand. "When our major…