Hannah Abrams

Hannah Abrams

Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award. 

Plus-Sized Children's Clothing Causes Controversy

As of this year, more and more retailers and clothing brands are expanding their lineups to include more plus-sized offerings. These decisions have been mostly met with positive reactions, and as a result, more brands continue to follow suit. But, when you add plus-sized children's clothing into the mix, apparently, things can get dicey. According…

Justin Bieber, Marilyn Manson End T-shirt Feud

It must be strange to be a celebrity. After all, who else can carry out a very public feud via T-shirts? Thankfully, we all got to watch the mayhem unfold between Justin Bieber and Marilyn Manson. Here's how it all went down. According to People, Bieber used an unauthorized photo of Manson on the front…

Amazon Could Reach $60B in Apparel Sales

It's no secret that Amazon has been doubling down on its apparel strategy, looking to become the top online retailer of clothing. It looks like all its latest moves could pay off big for the e-commerce site's future, according to Investopedia. According to the site's predictions, Amazon could…

Analysts Predict Athletic Apparel Boom Over

Athleisure has been under scrutiny for some time now. When Foot Locker reported poor earnings, investors and analysts blamed athleisure's demise. We held strong in our convictions that Foot Locker's fall and athletic apparel were two separate entities, and that athletic apparel continued to perform well. As…

Nike Used Athlete Performance Data to Design Apparel and It Sure Is Something

Apparel brands are looking for more ways to stand out in a crowded market, and data has become the latest tool making an impact. Nike seems to be the most recent company looking to give big data a chance, and its new Advanced Apparel Exploration line is the result. According to dezeen, the Advanced Apparel…

Will Nordstrom's No-Inventory Clothing Store Change How People Buy Apparel?

It might seem strange that a clothing retailer would decide to open a new storefront without clothes, but that's exactly what Nordstrom plans to do. According to USA Today, the company's new store in Los Angeles will not be your typical clothing store. It will be significantly smaller than its typical department store, and it…

Pantone Predicts 12 Colors That Will Be Huge for Spring

Is there anything we love more in the promotional apparel world than a Pantone color announcement? Last year, Pantone announced its top colors for spring 2017 with Kale and Niagara topping the list, which both proved to be hot colors this year. For spring 2018, Pantone revealed a list of 12 color choices, and they…

White Castle Follows in McDonald's Fashion Forward Uniform Footsteps

McDonald's surprised everyone this year when it launched its new, trendy uniforms. Some people loved them, some people hated them, and some said they looked like Star Wars villains. It seems like White Castle liked what it saw, however, because the company is the latest fast food giant to give fashion-forward looks a try. According…

Alexander Wang Shows The Jenners How to Properly License Celebrity Clothing

We all saw the catastrophe that was Kendall and Kylie Jenner's attempt to use celebrities' likenesses, like Notorious B.I.G. and Jim Morrison's, on a new line of T-shirts (without permission). It didn't end well—in fact, it ended in a lawsuit. Well, it looks like someone who has been in the fashion industry a lot longer,…

Here's All the Major Amazon Apparel News You Might Have Missed

Remember back in January when we analyzed whether or not you should be worried about Amazon's apparel takeover? Back then, it looked like Amazon was on the verge of becoming an apparel competitor, but now, the company is truly becoming an apparel powerhouse. Just in this past week…

Maryland High School Bans Redskins Apparel

Back in 2016, a Washington, D.C., high school banned Washington Redskins apparel. Now, a high school in Bethesda, Md., is following suit. Green Acres School posted a letter on its website to parents explaining that the Redskins' name and logo does not match their core values,…

6 Apparel Looks Trending for Fall

I'll be the first to admit it—I love the fall. From pumpkin spice everything to cozy sweaters, there's nothing better than autumn's chilly arrival. As you know, the change in seasons also means a change in what's trending for apparel. These days, promotional apparel trends tend to fall closely behind runway trends, and I wanted…

Target Continues to Win Consumers With New Apparel Line

Target has been going all in on its fashion offerings this year, and so far, the results have been nothing but positive. Last week, the company introduced its sensory-friendly clothing line for children with disabilities, which filled a necessary void in the market. Now, the company's new line even has fashionistas clamoring to get the…