Hannah Abrams

Hannah Abrams

Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award. 

Mets Fans Line Up for Hours for Promotional Bobblehead

We've seen some pretty great bobbleheads this year—from this Chicago Cubs giveaway to this Ichiro Suzuki bobblehead. Meanwhile the New York Mets have been hyping up this Marvel x Noah Syndergaard bobblehead for quite some time, and it looks like it was worth the hype. Last Saturday night,…

Win Your Next Calendar Promotion

Weddings, baby showers, birthday parties, family reunions, college graduations, business meetings, summer vacations—with so much going on in our everyday lives, it would be nice if there was a way to keep track of it all. Thankfully, the paper calendar isn’t going anywhere, and your end-users need them now more than ever. To give them…

Sports Illustrated Wants to Turn Its Swimsuit Issue Into an Apparel Line

When we think of Sports Illustrated's swimsuit issue, it's hard to think about anything besides bikini-clad models attempting to make it look like cold water and sand are anything but uncomfortable. However, it looks like Sports Illustrated is trying to make the swimsuit issue all about the actual…

Are Clothing Algorithms the Future of the Apparel World?

With Amazon revolutionizing the apparel world regularly, it looks like other online retailers are looking to prove their expertise, as well. Subscription startup Stitch Fix has figured out a new way to keep clothes flying off the shelves, and it's all about data science, according to Quartz.…

Please Stop Designing Clothes That Look Like Concentration Camp Uniforms

The world would definitely be a better place if everyone vetted their designs a little more thoroughly. In the past few years, we've seen an uptick in fashion apparel brands (seemingly unintentionally) mimicking designs reminiscent of concentration camp uniforms. Back in 2015, Urban Outfitters received a ton of criticism over a new tapestry, and in…

Lululemon, Under Armour Battle in Court Over $52 Sports Bra

Sometimes, it's a legal battle over three stripes, and other times, it's a head-to-head over a sports bra. Wait, we take that back, because this battle is actually just over the sports bra strap. And neither Lululemon nor Under Armour is backing down. Lululemon (left) believes Under Amour (right) copied its sports…

Target Wins Big With Girl's Science T-shirt

Target has been doing a great job promoting gender equality in its stores. Earlier this year, it launched a "Strong Like Mom" T-shirt for boys, and shoppers loved it. Now, it looks like Target is back in the press for another winning T-shirt, this time for girls. According to Yahoo, Target's new Cat & Jack…

Who Knew? Mother Teresa's Sari Is Trademarked

We had no idea this was even in the makings, but Mother Teresa's iconic sari has been officially trademarked. According to BBC News, the saint's white sari with three blue stripes has been trademarked to prevent people from using it for commercial purposes. The Indian government has…

The Key to Amazon's Apparel Industry Takeover? Underwear

We've been keeping tabs on Amazon's apparel takeover for quite some time, and one thing is certain: The company is making big moves. From its new Prime Wardrobe service to its on-demand apparel manufacturing patent, there's no limit to Amazon's potential in the clothing department. But, what…

KFC Is Really Going All-In on Branded Merchandise

Fried chicken and merchandise—it might not make a lot of sense to you, but Kentucky Fried Chicken is doubling down on its new, limited edition apparel and goods. (Side note: That was not a reference to KFC's notorious double down sandwich.) According to a press release, KFC has unveiled its new online merchandise shop, KFC…

There Are Bluetooth Fidget Spinners, and Yes, One Caught Fire

We've already detailed the potential dangers of fidget spinners, but it looks like things are heating up (pun intended). According to WKRG, a family in Gardendale, Alabama was shocked to see their new fidget spinner go up in flames. Kimberly Allums heard her son screaming upstairs after he had plugged his Bluetooth-enabled fidget spinner into…

Why 129,000 People Want Zara and H&M to Drop Some of Their Suppliers

A petition with 129,000 signatures is calling on H&M, Zara and other clothing brands to stop sourcing from producers linked to pollution. According to BuzzFeed, a report claimed these factories in China, Indonesia and India were damaging local waterways and emitting noxious gases. As a result, The Changing Markets Foundation launched the petition last week…