Not So Technically Speaking

Dale is a business leader who is best known for providing business-focused I.T. leadership. He believes technology is not limited to increasing efficiency, but is essential to driving revenue. Dale strongly believes having great people is the critical ingredient to success no matter how great your technology might be.Known to many in the promotional products industry as a leading technologist, Dale is using his mix of business and technology to help drive the industry forward. One of the leaders and founders of the PromoStandards effort, Dale and others are working hard to address industry inefficiencies. Dale also is a board member of PPAI through 2018.Follow Dale on Twitter @daledenham or connect with him on LinkedIn via http://www.linkedin.com/in/daledenham.

Only 9 percent of people achieve their new year resolutions, according to Statistic Brain. Resolutions and goals are very similar in many ways. Even their definitions are similar. Goals are “the object of a person's ambition or effort; an aim or desired result,” where a resolution is “a firm decision to do or not to…

It’s that time of year where people ask me what to get their friends who love gadgets. There is no shortage of ideas this year for you to consider. The hard part is finding the right gift for the right person. Let’s start with the obvious. Amazon Echo (Alexa): On the off chance you know someone…

Expo is around the corner, and your calendar is filling up with meetings. When you arrive at Expo, your phone will automatically update your time zone, and your calendar entries need to be scheduled properly to make your life easier. For example, I live in the Eastern Time Zone, and if I schedule a meeting…

People buy what they are comfortable with and from people they are comfortable with. Switching to a new vendor or a new product creates angst that they might make a bad decision. Therefore “top sellers” remain top sellers because of social validation. We can’t be wrong if everyone else is buying something. Despite buying what…

When I hear the word “actually” in a presentation, my "BS detector" goes on high alert. While true in all presentations, the alarm bells ring very high when the word is used in a software demonstration. “You can actually pay your bill with one button click.” “You can actually see your logo with no effort.”…

E-commerce: Is available all the time Serves unlimited customers or prospects at the same time without waiting Allows the customer to browse without pressure Listens to exactly what the customer says, and shows them what they’ve asked for Suggests other items gently, while showing them what they ask for Remembers who customers are on every…

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