Athletic and Sportswear

Sports Illustrated Wants to Turn Its Swimsuit Issue Into an Apparel Line
July 19, 2017 at 12:39 pm

When we think of Sports Illustrated's swimsuit issue, it's hard to think about anything besides bikini-clad models attempting to make it look like cold water and sand are anything but uncomfortable. However, it looks like Sports Illustrated is trying to make the swimsuit issue all about the actual…

Lululemon, Under Armour Battle in Court Over $52 Sports Bra
July 19, 2017 at 11:45 am

Sometimes, it's a legal battle over three stripes, and other times, it's a head-to-head over a sports bra. Wait, we take that back, because this battle is actually just over the sports bra strap. And neither Lululemon nor Under Armour is backing down. Lululemon (left) believes Under Amour (right) copied its sports…

Nike May Bypass Vendors, Start Selling Direct on Amazon
June 28, 2017 at 9:40 am

The big Amazon news just keeps on coming. Last week, we reported on the unveiling of Amazon Wardrobe, a new Amazon Prime service intending to convert retail shoppers to online shoppers. This week, The Philadelphia Tribune is reporting that Nike might be cutting out the middleman, and selling…

San Antonio Spurs Fans Rebel Against 'Horrible' New Logo
June 15, 2017 at 1:07 pm

The Golden State Warriors have become the darlings of the Western Conference, with three consecutive trips to the NBA Finals and two world championships from those runs spawning talks that star guard Steph Curry…

Study Shows Compression Tights Are Practically Useless
June 6, 2017 at 10:46 pm

Compression tights are all the rage right now, thanks to their benefits, like faster running speeds, reduced injuries and better muscle recovery. But, thanks to a Nike-funded study, it looks like those alleged advancements are unfounded, according to Gizmodo. The study, led by Ajit Chaudhari from Ohio State University's Wexner Medical Center, found that the…

Is Under Armour in Trouble?
May 31, 2017 at 9:50 am

While things were looking up for Under Armour earlier this month, it seems the recovery might have been short-lived. According to The Motley Fool, the worst yet might be on the horizon for the sports apparel company. The Motley Fool breaks down Under Armour's potential problems into four main issues. The first is that Under Armour's…