Athletic and Sportswear

Are Universities the Next Big Subscription Box Market? This Startup Thinks So
January 12, 2018 at 12:59 pm

Anthem Club, started by a trio of friends, is a subscription box service that is looking to send merchandise to fans of college sports teams. So far, the service packages and delivers goods to fans of Clemson University and the University of South Carolina, but it is clear that there is ample room for growth in their operation...

Fanatics Strikes New Merchandising Deal With Formula One
January 11, 2018 at 2:33 pm

Will Formula One be able to use Fanatics’ expertise in merchandising in order to convince fans and drivers of the viability of its rebranding effort? Will Fanatics be able to create merchandise that will appeal to an international audience after so much success in the vastly different American market? Time, of course, will tell...

What We Learned From Forbes' 'Top 20 Most Valuable College Apparel Deals' List
January 8, 2018 at 2:00 pm

There are a few trends indicated by this ranking that could point to future possibilities for college apparel deals. The most significant of these is that as contracts get larger, as they most certainly will continue to do, they will likely trend in the direction of higher cash totals paid annually to universities...

Under Armour Uses Drones to Deliver Merchandise to Fans
January 4, 2018 at 2:11 pm

On December 16, followers of Under Armour basketball’s instagram account (@uabasketball) were instructed to search for a “drop zone pin” on a Bay Area map that could be accessed on their smart phones. Once these “drop zone pins” were found, fans were given a QR code that would provide them withdirections to a “Drop Zone”...

Red Wings to Host Clearance Sale on Promotional Merchandise at Joe Louis Arena
December 22, 2017 at 10:52 am

Fans who stop by at the Joe Louis Arena will be able to pick up memorabilia and collectibles such as signed pucks, framed photos and team-related signage, as well as miscellaneous items from the Joe itself. These items include suite furniture, red folding chairs and pieces of the actual lockers used by countless players over the years...

Row Over Wembley Trademark a Test of Intellectual Property Law
December 20, 2017 at 2:22 pm

The team features multi-career athletes, including a lorry driver and a gas fitter. Needless to say, this is not what people think of when they hear the word Wembley. And yet, since 2012, this club has held a trademark on the name. For some reason, the FA failed to challenge this trademark, and has since been banned from selling Wembley-branded merchandise in certain European countries. Against the odds, Wembley FC has maintained the trademark—until now, of course...

Formula One Doubles Down on New Logo Despite Backlash
December 5, 2017 at 3:31 pm

In light of this controversy, it seems that Formula One is choosing to stand its ground in expectation that the new logo is the best way forward for the brand. Rather than acquiesce, Formula One has announced that the logo is only the first step in a greater rebranding process...