Athletic and Sportswear

After selecting Caitlin Clark with the first pick of the WNBA Draft, the Indiana Fever immediately started selling Clark-branded merchandise and apparel, celebrating the "Caitlin Clark Effect."

After indicating at the end of 2023 that it would sell its Champion brand, Hanes seems to have a tentative buyer. Authentic Brands Group has reached an agreement to take Champion off of Hanes' hands by the end of May or beginning of June, a source close to the deal told WWD. While the agreement…

After Hanes indicated at the end of last year that it would sell its Champion brand, word on the street is that it set the bidding at $1.4 billion.

Pitchers and catchers have reported to Spring Training, which means baseball is really and truly back. But, while fans are celebrating the return, players are starting to complain about a pretty major changeup coming for this season: The uniforms. This year, the players' uniforms are made from Nike's Vapor Premier material, which Nike says is…

We took a look at some of the most exciting and most underwhelming Kansas City Chiefs Super Bowl merchandise.

Tom Brady's Brady apparel brand is merging with NoBull. NoBull already has strong ties to the NFL, having sponsored the Draft Combine.

The NBA season is back, and two co-branded campaigns done with the league stand out as examples of how modern sports promotions can look. One is a traditional streetwear collaboration, and the other is much more of a traditional promo that disguises itself as a streetwear collaboration.

Just last year, Lululemon and Peloton were locked in a court battle over apparel designs. Now, the two fitness brands have announced a strategic partnership, which includes co-branded apparel.

Rivian Automotive, an American electric vehicle manufacturer, just released a line of apparel with features that are influenced by the actual features of the car, going beyond just a comfortable sportswear feel.

University of Arizona students are turning old Wildcats football jerseys into updated apparel, and influencing a new upcoming apparel line in partnership with the university that will turn recycled jerseys into new pieces and accessories. Arizona Replay, as the project is being called, is a collaboration between the university's Marketing and Brand Management department and…