Athletic and Sportswear

Apparently, No One Wants Pink Hunting Gear
November 15, 2017 at 12:42 pm

Millennial pink might be the most popular shade of 2017, but pink is a huge miss in the hunting apparel world. According to USA Today, blaze pink, a legal hunting color in Wisconsin, hasn't been flying off the shelves at several hunting retailers. Blaze pink hunting coats are not selling nearly…

Scientists Print Electronic Circuits Directly Into Apparel
November 13, 2017 at 1:52 pm

Scientists at the University of Cambridge have successfully implemented washable, stretchable and breathable electronic circuits into clothing, pushing the development and possibilities of technological athletic apparel. The team of researchers printed…

This Company Promises Its Athletic Apparel Can Be Worn For a Month Without Washing
November 1, 2017 at 12:31 pm

The thought of taking a hot yoga class and not immediately throwing your yoga pants in the washing machine seems gross, but Ably Apparel promises its athletic apparel can go a full month before being washed. The company sells jackets, hoodies, tees and sweatpants in a super special fabric, according to Bustle. The fabric, called…

Under Armour's Sales Slump Just Got Much Worse
November 1, 2017 at 12:21 pm

It's been a mostly terrible year for Under Armour. Last week, we detailed that the company launched a subscription box in the hopes of revitalizing slumping sales. This week, we got word that the…

Kansas City Royals to Hold 'Garage Sale' for Leftover Promotional Items
October 31, 2017 at 11:54 am

Far from a sly attempt to make a few bucks off of items that couldn’t be given away—though this certainly doesn’t hurt—this is a clever strategy to clear storage space while engaging with fans in the offseason. According to Pete Grathoff of The Kansas City Star, at least 123 items will be given away or sold for around $2 each or less, including a miniature World Series trophy, a replica American League trophy and a replica powder blue jersey...

Can Under Armour's New Subscription Box Save Its Slumping Sales?
October 25, 2017 at 12:50 pm

Under Armour hasn't been having the best year ever. Between its sales slowdown, job cuts and general decrease in teenage shoppers, the company is definitely in need of a new marketing strategy. And perhaps its new subscription box service could be the spark its looking for. Under Armour is betting big…

Will Amazon's New Clothing Label Shake Up the Athletic Apparel Market?
October 18, 2017 at 12:45 pm

While analysts might have predicted athleisure's demise, it looks like Amazon is betting big on athletic apparel. According to Bloomberg, the e-commerce giant announced it will launch its own sportswear brand, and perhaps this is the exact jolt the athletic apparel market is looking for. Amazon's new athletic apparel…

Design Lessons From MLB's Best (and Worst) All-Time Uniforms
October 11, 2017 at 12:24 pm

Baseball uniforms: When they're done right, they're the greatest promotion on earth. But when they're wrong, they're at best, the center of massive fan discontent, and at worst, a viral slam session. Thankfully, the folks over at Esquire rounded up the best and worst MLB uniforms of all time, and we think there's some lessons…

Russell Athletic Will Cease Making Team Uniforms
October 4, 2017 at 1:18 pm

For over 100 years, Russell Athletic has been supplying athletic teamwear, but it looks like times are changing. According to AL.com, the company released a statement last week announcing it would cease filling orders through mid-December. In the statement, senior vice president for brand management Scott Greene said the company decided to transition away from…

U.S. Army Trades Iconic PT Uniforms for High-Performance Features
September 27, 2017 at 12:42 pm

Come Oct. 1, the Army will be trading up its classic gray workout uniforms for a darker, more technical look, according to Task & Purpose. These new uniforms feature 32 alternations from the old uniforms with plenty of features meant to aid in performance and increase comfort. Some of the features include: improved identification/key pockets,…