Athletic and Sportswear

Analysts Predict Athletic Apparel Boom Over
September 20, 2017 at 11:48 am

Athleisure has been under scrutiny for some time now. When Foot Locker reported poor earnings, investors and analysts blamed athleisure's demise. We held strong in our convictions that Foot Locker's fall and athletic apparel were two separate entities, and that athletic apparel continued to perform well. As…

Nike Used Athlete Performance Data to Design Apparel and It Sure Is Something
September 13, 2017 at 1:25 pm

Apparel brands are looking for more ways to stand out in a crowded market, and data has become the latest tool making an impact. Nike seems to be the most recent company looking to give big data a chance, and its new Advanced Apparel Exploration line is the result. According to dezeen, the Advanced Apparel…

Juvenile Patients Design University of Oregon Football Attire to Help Stomp Out Cancer
August 25, 2017 at 12:07 pm

Before last year’s squad registered a 4-8 mark, the University of Oregon football team had tallied 11-consecutive winning seasons, including seven-straight double-digit victory tallies. Under first-year coach Willie Taggart, the Ducks again will look for top billing in the Pac-12 Conference, but no matter what the scoreboards will say over the next three months’ worth…

MLB Umpires Abandon Wristband Protest After One Day
August 23, 2017 at 12:11 pm

This has got to be one of the strangest, short-lived protests ever. The World Umpires Association banded together to wear white wristbands to protest "abusive player behavior" after Ian Kinsler, the Detroit Tigers' second baseman, was fined for verbally attacking umpire Angel Hernandez. The World Umpires Association (WUA) proclaimed that the commissioner's office should have…

Is Athleisure to Blame for Foot Locker's Demise?
August 23, 2017 at 10:56 am

It looks like Foot Locker is the most recent athleisure vendor to succumb to an oversaturated market. According to Barron's, Quo Vadis Capital analyst John Zolidis attributes Foot Locker's fall to a surplus of inventory, and the fact that "athletic apparel and footwear is over-distributed." More shocking, however, is Zolidis' claim that the real reason…

Are These New Adidas Uniforms the Ugliest College Jerseys Ever?
August 16, 2017 at 12:30 pm

Adidas is usually pretty consistent when it comes to churning out great-looking college uniforms. However, fans are a little confused over its recent reveal of Texas State's football jerseys. The Texas State Bobcats have been on the losing end of their past two seasons, and perhaps the team is hoping a drastic jersey change will…

Under Armour Cutting Almost 300 Jobs
August 2, 2017 at 12:35 pm

It seems Under Armour has been struggling of late, but this news from Fortune is still surprising. The sporting goods company announced it was cutting 2 percent of its global workforce, which equates to about 280 jobs. The retailer also announced it expects to see slower revenue growth this fiscal year, as a result of…

Sports Illustrated Wants to Turn Its Swimsuit Issue Into an Apparel Line
July 19, 2017 at 12:39 pm

When we think of Sports Illustrated's swimsuit issue, it's hard to think about anything besides bikini-clad models attempting to make it look like cold water and sand are anything but uncomfortable. However, it looks like Sports Illustrated is trying to make the swimsuit issue all about the actual…