Marketing and Sales

Why Purchase a New Version of QuickBooks?
March 19, 2021 at 12:14 pm

Ask the Accountant… Question: I have an older desktop version of QuickBooks Premier (too embarrassed to mention the version/year). So far, it seems to work fine. What are the disadvantages of staying on an older desktop QB version? I have a sense there's something I don't know but should. Answer: By using an old version…

Unlikely Promotional Marketing Lessons From Netflix's 'Canine Intervention'
March 18, 2021 at 1:59 pm

We’ve had a lot of time to watch Netflix over the last few, uh, well, year. (We are now the foremost experts in the British Monarchy.) But our most recent Netflix watch, intended as a nice way to spend a rainy Saturday afternoon, actually turned into a lesson in branding and promotion for small businesses...

4imprint Revenue Dropped 35% in 2020, Profit Down 96%
March 17, 2021 at 2:48 pm

4imprint this week announced its 2020 fiscal year results. According to Morningstar, the company's revenue was down 35% to $560 million from $860 million. Specifically in North America, revenue fell 34%, and U.K. and Ireland revenue dropped 53%. The distributor also posted a 96% drop in annual pretax profit...

PromoPlacement Adds Doug Hazel to Leadership Team
March 17, 2021 at 2:13 pm

Kevin McHargue, CEO of St. Louis-based promo industry recruiting firm PromoPlacement Recruiting, has announced that Doug Hazel is joining the firm as executive vice president. Hazel grew up in the promo industry with family-owned supplier firm Hazel Manufacturing. Later, Hazel partnered with the McHargue family in a venture that operated a distributorship, decorating facility and…

Bar Owner Defends 'Kiss Me, I'm Contagious' T-Shirts
March 17, 2021 at 11:41 am

If you saw a shirt, right now, in 2021, a year into the pandemic, that said “Kiss me, I’m contagious,” what would you think? Would you think it was a joke about COVID-19, or would you think, “Oh, contagious means fun. We’re fun. It’s a fun day.” One bar owner is hoping you’d go with the latter...

New alphabroder.com Offers Enhanced Customer Experience
March 16, 2021 at 10:43 am

The new alphabroder.com delivers a superior customer experience with redesigned home page navigation, quicker access to account information, enhanced product pages, an upgraded shopping cart and a more intuitive checkout. The redesigned website is now available to all customers. The new alphabroder.com is now live, with redesigned pages, giving users timely…

Goldstar's Kenny Ved on Diversity, Equity and Inclusion in the Workplace
March 16, 2021 at 10:09 am

Goldstar’s Kenny Ved is a longtime advocate of cooperative diversity growth in our industry. His unique perspective as an Asian-Indian person and his leadership position at Goldstar have given him the great responsibility of thoughtfully approaching diversity to educate, inform and grow the market’s success...

Office Depot Rejects Staples' Latest Acquisition Offer
March 16, 2021 at 9:37 am

Office Depot parent company ODP Corp. rejected Staples’ latest acquisition offer yesterday, claiming that the offer “lacked basic deal terms including a purchase price.” Staples has been trying to purchase assets of Office Depot since 2015, when it was thwarted by the FTC...