Marketing and Sales

Charles River Apparel, Sharon, Mass., has welcomed Alice Lau-King as its vice president of supply chain. Lau-King joins Charles River Apparel with more than 20 years of experience in the apparel industry. She will be responsible for leading design, production, quality and compliance to ensure continued excellence in product…

Scott Wolstein has had a long and distinguished career as one of the top leaders and developers in the real estate industry. As chairman and CEO of DDR Corp., he led a successful IPO and grew its assets from $400 million to $16 billion, becoming a world-leader in open-air shopping center ownership, management and development. “The world is your oyster," Wolstein explains to...

How much do you love Dunkin'? Are you an everyday customer? Every week? Do you have a branded reusable cup? How about a T-shirt? Would you make your wedding Dunkin' themed and purchase Dunkin'-branded wedding merchandise around Valentine’s Day?...

If you can get your salespeople sharing insight and behaviors that drive revenue, that is the best professional growth investment you can make for your entire sales team. But how do you get the three very different sales personalities working together to achieve this goal?...

Budweiser announced that, for the first time in nearly 40 years, it won’t be airing any commercials during the Super Bowl. It will, however, team up with beloved apparel brand Starter for some Big Game-themed apparel. The brands will release an apparel capsule that celebrates the “Bud Bowl” ads, which first aired in 1989. The line will include T-shirts, sweatshirts and hats...

Zappos announced that it will be the exclusive wholesaler of UFC merchandise in the U.S. The company that started as an online shoe retailer will manufacture and distribute licensed UFC merchandise like footwear, headwear, T-shirts, sweatshirts, pants, training attire and more. One interesting tidbit of information here is that Zappos is a subsidiary of Amazon...

How are everyone’s New Year’s Resolutions going? It’s tough, we know. Regardless of whether you’ve been sticking to your plan every day or lapsing a little here and there, every day is a chance to keep working toward a goal. And promotional products, like the five we’ve highlighted here today, can help. This Mario clock, for example, helps you start waking up on time...

Brand Fuel's Danny Rosin joined the show to dig into three of his big ideas for the future of promotional marketing: merging digital activation with in-person brand experience, design beyond the logo and hyper-customization. Plus, "Promo Tinder," Macho Man Randy Savage impressions, bringing your branded flamethrower on an Italian vacation, S&S's private equity infusion and more!...

Zing Manufacturing and S’well have announced an exclusive partnership. Starting immediately, Zing Manufacturing is the exclusive promotional products provider for the brand’s vast selection of premium, vacuum-insulated, reusable products. As part of this move, S’well will no longer sell direct, to further demonstrate its commitment to the industry. "The promotional products category has always been a…

In today’s digital world, everyone is turning to Google to find what they want, including promotional products buyers. Ideally, you want to show up on the first page of results for the right search terms. SEO is a long-term game. Even though you can’t drastically change your SEO ranking overnight, these small adjustments will gradually improve your ranking...