Marketing and Sales

Looking back at what we’ve covered over the year is always an interesting trip down memory lane. This year, when things moved so fast, we’ve forgotten about plenty of headlines and stories. So please enjoy this little refresher along with us as we look back on our most-read stories of 2020...

You have made 10 unsuccessful calls in a row. That failure is followed up with another 10 calls, all resulting in voicemail.

Although a brand awareness assessment may not always be at the top of the priority list, when done right, it can provide critical insight that can drive revenue growth and cost savings, provide a competitive advantage, reduce inefficiencies and uncover problems in their infancy before they grow into significant issues...

Right now, your clients are undergoing major changes that are affecting their needs for promotional products. With events out of the equation, employees working from home and staff reductions, companies are using promotional products very differently. Understanding these changes will help you provide the right solutions for your clients...

Four Seasons Total Landscaping has sold more than $1 million in branded merchandise since the infamous Rudy Giuliani press conference in its parking lot. We were happy to learn that its neighbor, Fantasy Island Adult Bookstore, launched its own line of branded merchandise. And it might even be more impressive than Four Seasons'...

AIA Corporation, Appleton, Wis., recently welcomed four distributors—SparkWood Marketing & Events Inc., OLJ Marketing Solutions LLC, Caldwell Marketing Group and Estate Love Franchising LLC. “We are excited to welcome these distributors to our growing community of nearly 300 independent owners and more than 3,000 supplier partners,” said Joél Bastien, senior vice president of owner experience…

Pantone has announced the 2021 Color of the Year—or should we say, colors, plural. As it did in 2016, Pantone actually chose two shades to accurately capture the spirit of the upcoming year: Ultimate Gray and Illuminating...

We saw some pretty interesting promotional products campaigns this week, most notably the Pepsi spa kit. Pepsi aside, we have five more promo products that are worthy of praise, like a skateboard/boombox, well-timed onesies and more...

When I think of promotional products distributors, many of them are trying to convince their audience they are creative by telling them that they are. For example, if you have a “creative” idea to use a specific phone charger for Prospect X’s internal sales contest, how creative are you when your competition showed them the same product last week?...

alphabroder/Prime Line, Trevose, Pa., announced today that hardgoods president Jeff Lederer will be leaving the company after 27 years. “It has been my honor to work alongside so many incredibly talented, dedicated, hard-working team members and customers,” Lederer said. “By building on a legacy started by my father, Prime grew to become one of the industry’s…