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Compliance Chat

Jeff Jacobs

Promotional Products: If It Ain’t Broke, Leave It Be

I wrote recently in this space about swag that went wrong for Goldman Sachs at a conference for women in tech. In fact, the comments on that post continue over in the Promo Marketing LinkedIn Group (If you’re on LinkedIn, and you aren’t already a member of this group, you should be—there are some very interesting contributors and some great discussions). Read More >>

 


Jeff's Rant

Jeff Solomon, MAS

A "Condemned" Supplier Shares the Truth!

There clearly are companies who operate in ways that are contrary to the traditional supplier/distributor model we are comfortable with. However, some companies are being judged by what people perceive is really happening, without an understanding of what is actually happening. Read More >>

 


Selling Smarter

Rosalie Marcus

Speak Now and Sell More!

How would you like a powerful marketing strategy that can position you as a leader in your field, put you in front of your best prospects, and help you close sales quickly?

Read More >>

 


Promotional Fashionista

Colleen McKenna

3 Ways to Style an Imprinted Tee

Imprinted T-shirts are in with the fashion elite. Here's how they are styling the tees.

Read More >>

 


Beyond Words

Rebecca Kollmann, MAS+

Adapting Your Style

Many of us have taken a behavioral style inventory at some point in our careers. While the intent of these inventories may differ based on why we are taking it, most of the time they are to improve communication between people of different styles. Read More >>

 


Guest Blogs

Guest Contributor

The Anatomy of Emotional Marketing

Parris Wells, social media copywriter for Trade Only.

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When we take the time to show our customers that we value more than just their money and investment, we gain a special place in their hearts. Read More >>

 


Kiwi's Coaching Corner

Paul  Kiewiet

Without People, Brands Have No Meaning

Brands are built over time but can be destroyed in an instant. This is why is it critically important to realize that branding is all about people. And it begins at the inside of an organization. Read More >>

 


The Hot Button

Mary Ellen Sokalski, MAS

Even Retirees Are Doing It

Even older clients who grew up with the "one-size-fits-all" adult T-shirt as their world are choosing to buy FASHION TEES. Read More >>

 


Not So Technically Speaking

Dale Denham

Go Mobile or Go Home

I am, without a doubt, the most mobile CIO in the USA. Name one other CIO that is so committed to mobile that immerses themselves all the way to the point of staying in a mobile home. Read More >>

 


Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo

"Free Crab Tomorrow"

Joe's Crab Shack offers free crab tomorrow. That's because it's never tomorrow. All we have is today. I've talked to thousands of distributors in this industry who will never get wealthy because they're postponing success. Here are the three things that most people are doing to postpone success Read More >>

 


Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS

6 Reasons Why Marketing Fails and How to Prevent It

When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented can have less than desirable results. You might spend hours of development time and a ton of money, so pay heed to the advice to ensure top results.

There are many factors that dictate the success or failure of any marketing campaign. Let’s discuss what they are and how to prevent the disasters from happening—or at best, keep them to a minimum.

Read More >>

 


Be Dazzled

Elise Hacking Carr

Go Green or Go Home

Earth Day is right around the corner. Need ideas for upcoming promotions? Here are three products that scream "I <3 Earth." Read More >>

 


Be Bold, Be Different, Be Memorable

Rick Greene, MAS

5 Ways to Use LinkedIn to Land New Business

LinkedIn is a happening place. It is the unsung hero of social platforms and it can indeed be used to obtain new business. Here are five approaches for you to use LinkedIn effectively. Read More >>

 


Mike's Blog

Michael Cornnell

Ads on NBA Jerseys: An Inevitability?

The NBA may be stating that they're no closer to on-uniform ads than they were in 2011, but that doesn't mean they won't show up eventually. Read More >>

 


Embellished

Kyle Richardson

New Year, New Site, New Magazine

This week, we announced the redesign of our home page and magazine. Let us know what you think about the new looks. Read More >>

 


Big Picture Promo

Matt Kaspari, CAS

Meeting Clients Where They Are

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within a specified budget. It is at this point that the focus shifts from offering options to providing solutions, which goes hand in hand with solving a client's problems—some of which they might not even know they have.

Read More >>

 


My Two Cents

Rick Brenner

For Promotional Product Sales, Protect Your Client's Brand

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more valuable to your client than the client's good name. Read More >>

 


Friday Sales-thought of the Week!

Dale Limes, MAS

Reverse Engineer Your Sales Success

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the end result that you hope to accomplish and start your planning process from there ... "With the end in mind." Read More >>

 


Editor's Notes

Nichole Stella

The Perfect Match

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest, stickiest ad in the land. Read More >>

 


The Sales Challenge

Bill Farquharson

Think and Succeed

What would happen if you woke up in the morning and your first thought was, "I am never going to sell anything today. Why would anyone buy anything from me? I'll be lucky to even survive." Read More >>

 


Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS

Under 100 Days to Achieve 2011 Goals

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track to achieve your sales goals? Read More >>