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Guest Blogs

Guest Contributor

Which Version of QuickBooks Is Best for Ad Specialty Distributors?

There are five versions of QuickBooks, each designed for specific applications, and the ad specialty business was not one of their selected specifics. Read More >>

 


Kiwi's Coaching Corner

Paul  Kiewiet

Hone

What are you doing to hone your skills? Hone. What a funny word! Abraham Lincoln said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Read More >>

 


Lights, Camera, Promotion!

Brittany Hahn

In a Relationship: The Bachelor and Power Meetings

My mom often tells me, "Brittany, you should apply to be a contestant on the show 'The Bachelor' to find a good guy." Honestly, it's not for me. Read More >>

 


Not So Technically Speaking

Dale Denham

Industry IT Innovation

A small group of IT leaders is beginning to change the technology dynamics in the industry. Two years ago, a few of us got together to talk about common pain points that technology could address and the work began. Read More >>

 


Compliance Chat

Jeff Jacobs

Want to Know Who's Really Influential? We’re Going to Use Data to Find Out

Starting today, we are embarking on the most comprehensive search of the promotional products industry's top content providers ever done. Our goal is to share the Top 25 accounts leading the way in our channels in hopes of improving the results for all. Read More >>

 


Jeff's Rant

Jeff Solomon, MAS

How Does Amazon’s Business Model Affect Ours?

Our evolving industry business model continues to be a hot topic. Recently I started wondering how an online purchasing mentality, I’ll call the Amazon click-to-buy world, affects our industry. It begs the question, are we (aka distributors) really needed? It’s getting easier and easier for end-users to buy online or direct from suppliers. Read More >>

 


Beyond Words

Rebecca Kollmann, MAS+

Spring Cleaning

It’s that time of year when the world looks fresh and clean—for those of us with winters of snow, we begin seeing robins and green grass. Regardless of where we are, there’s something about spring that is bright, sunny and new. Read More >>

 


Be Bold, Be Different, Be Memorable

Rick Greene, MAS

My Best Promotion: Infusing Bold Solutions & What We Do Do

This year, the Be Bold, Be Different, Be Memorable blog postings will have a common theme. Promo Marketing has asked me to focus on the topic "My Best Promotion."

Read More >>

 


Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo

Wisdom from Lady Gaga

I recently watched the Academy Awards and was amazed at Lady Gaga’s tribute to “The Sound of Music.” If you missed it, I encourage you to find it on YouTube. Read More >>

 


Selling Smarter

Rosalie Marcus

Feeling Reluctant?

Have you ever felt reluctant to make a sales call, follow up with a client or attend a networking event? I know I have. Here's something to keep in mind. Read More >>

 


Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS

Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)

Every year more and more products are being introduced into the market, and after a while it all looks the same. What if a program was developed that helped generate a true (ROI) return on a trade show investment? During my tenure as a promotional products consultant, I was absolutely amazed at how ineffective most marketing managers were at effectively managing the results of their trade shows. Read More >>

 


Editor's Notes

Nichole Stella

The Perfect Match

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest, stickiest ad in the land. Read More >>

 


Embellished

Kyle Richardson

The Best Laid Plans

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to take photos with your cell phone on a boat. Read More >>

 


Promotional Fashionista

Colleen McKenna

5 Soccer Promotions for After the World Cup

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans.

Read More >>

 


Mike's Blog

Michael Cornnell

Interview with Jason Black, CEO of Top Distributor Boundless Network

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has made Boundless so successful. Read More >>

 


The Hot Button

Mary Ellen Sokalski, MAS

"How It's Made" Can Make You More

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season, for our clients and prospects in the apparel trade? Read More >>

 


Be Dazzled

Elise Hacking Carr

Got Control Issues?

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes to help you keep it real and get inspired.

Read More >>

 


Big Picture Promo

Matt Kaspari, CAS

Meeting Clients Where They Are

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within a specified budget. It is at this point that the focus shifts from offering options to providing solutions, which goes hand in hand with solving a client's problems—some of which they might not even know they have.

Read More >>

 


My Two Cents

Rick Brenner

For Promotional Product Sales, Protect Your Client's Brand

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more valuable to your client than the client's good name. Read More >>

 


Friday Sales-thought of the Week!

Dale Limes, MAS

Reverse Engineer Your Sales Success

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the end result that you hope to accomplish and start your planning process from there ... "With the end in mind." Read More >>

 


The Sales Challenge

Bill Farquharson

Think and Succeed

What would happen if you woke up in the morning and your first thought was, "I am never going to sell anything today. Why would anyone buy anything from me? I'll be lucky to even survive." Read More >>

 


Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS

Under 100 Days to Achieve 2011 Goals

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track to achieve your sales goals? Read More >>