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Kiwi's Coaching Corner

Paul  Kiewiet

The Smart Way to Grow Your Business

How do you step up and begin moving your business to better results? Well, first of all, you need to make some changes. Growth requires change.  Read More >>

 


Compliance Chat

Jeff Jacobs

Draw Your Attention to Drawstrings

I guess it has something to do with the time of year. The weather in much of the U.S. begins to turn cooler, and parents’ thoughts naturally turn to whether or not the kids’ sweatshirts and jackets from last year still fit. Read More >>

 


Jeff's Rant

Jeff Solomon, MAS

I Could Have Slept In But Why Should You Care?

Something strange has happened to me. On a recent three-day holiday weekend, I had the opportunity to sleep in. But I didn’t. I attended a concert at the Hollywood Bowl Saturday and started early Sunday packing meals at our church for families in Haiti. I was looking forward to sleeping in on the holiday Monday when my wife told me our runners group was going out at 7 a.m. What would seem like an automatic "no" has become a much easier "yes" for me. Read More >>

 


Editor's Notes

Nichole Stella

The Perfect Match

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest, stickiest ad in the land. Read More >>

 


Selling Smarter

Rosalie Marcus

How Appreciative Are You? 5 Easy Ways to Stand Out and Say Thank You: Part One

In today's highly competitive promotional products business environment, you have to distinguish yourself from the competition. Here are five ways to stand out from the crowd and build your sales by saying "thank you" to clients. Read More >>

 


Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo

The Dash Between Two Dates

Let's face it. We're all busier than ever. Most of the busyness is dashing—dashing here, dashing there. Sadly, many people's lives will be summed up by a dash. Read More >>

 


Beyond Words

Rebecca Kollmann, MAS+

Going Direct

I thought that would capture your eyes today because it’s a perennial hot topic in our industry. Today, we’re going somewhere else–interpersonal communication—that thing where a message is sent from one person to another, and another message returned. Interpersonal communication can be in-person, over the phone, through email or text–you name it. Read More >>

 


Not So Technically Speaking

Dale Denham

Yes, We Should Be Scared About Bad USB Drives

Due to recent USB exploits available online (although not yet proven to cause any damage), sales of USB drives in the promotional products industry could take a hit. It is too soon to say how big of a hit, but it could be enormous if a serious USB attack occurs. Read More >>

 


Be Bold, Be Different, Be Memorable

Rick Greene, MAS

Setting Annual Sales Goals are a Waste of Time

How about that shocking headline? Did it grab you? Well, there is some meat behind the sensationalism. Buckle in and let’s go…

Read More >>

 


Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS

Playing the Price Game: It’s a Choice. Choose Wisely

The Internet, the obvious low barrier to entry, unskilled salespeople, the economy—each of these drive price wars and ultimately erode profits. Additionally, these issues relinquish control over to the client thus giving the client ultimate control to manage and drive the process. However, it doesn’t need to be that way. Choose to be different! Read More >>

 


Embellished

Kyle Richardson

The Best Laid Plans

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to take photos with your cell phone on a boat. Read More >>

 


Promotional Fashionista

Colleen McKenna

5 Soccer Promotions for After the World Cup

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans.

Read More >>

 


Mike's Blog

Michael Cornnell

Interview with Jason Black, CEO of Top Distributor Boundless Network

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has made Boundless so successful. Read More >>

 


The Hot Button

Mary Ellen Sokalski, MAS

"How It's Made" Can Make You More

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season, for our clients and prospects in the apparel trade? Read More >>

 


Be Dazzled

Elise Hacking Carr

Got Control Issues?

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes to help you keep it real and get inspired.

Read More >>

 


Guest Blogs

Guest Contributor

The Anatomy of Emotional Marketing

Parris Wells, social media copywriter for Trade Only.

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When we take the time to show our customers that we value more than just their money and investment, we gain a special place in their hearts. Read More >>

 


Big Picture Promo

Matt Kaspari, CAS

Meeting Clients Where They Are

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within a specified budget. It is at this point that the focus shifts from offering options to providing solutions, which goes hand in hand with solving a client's problems—some of which they might not even know they have.

Read More >>

 


My Two Cents

Rick Brenner

For Promotional Product Sales, Protect Your Client's Brand

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more valuable to your client than the client's good name. Read More >>

 


Friday Sales-thought of the Week!

Dale Limes, MAS

Reverse Engineer Your Sales Success

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the end result that you hope to accomplish and start your planning process from there ... "With the end in mind." Read More >>

 


The Sales Challenge

Bill Farquharson

Think and Succeed

What would happen if you woke up in the morning and your first thought was, "I am never going to sell anything today. Why would anyone buy anything from me? I'll be lucky to even survive." Read More >>

 


Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS

Under 100 Days to Achieve 2011 Goals

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track to achieve your sales goals? Read More >>