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Kiwi's Coaching Corner

Paul  Kiewiet

But How Can I Be Different?

You sell the same stuff from the same suppliers to the same people the same way, and then you complain that your customers are buying on price. So along I come and tell you to be different. Read More >>

 


Lights, Camera, Promotion!

Brittany Hahn

Product Videos Take Over Cyberspace

In the promotional product world, product videos are a beautiful combination of one or more promotional products and some sweet, sweet HD video footage. What makes this combo so beautiful? If done right, it's a positive reflection of both your products and your brand as a whole.  Read More >>

 


Not So Technically Speaking

Dale Denham

The Simple Solution to a Complex Problem

Enrico Fermi, solving a complex problem, via <a href=Smithsonian Institution" />

It's not usually very simple. Beware of people telling you they have the answers, especially when it comes to technology. Here are five famous simple technology solutions and their reality. Read More >>

 


Jeff's Rant

Jeff Solomon, MAS

What Makes Our Industry Great?

I’ve been traveling lately and have a few more trips coming in the next month. Travel can be grueling, but it is how business gets done. The personal relationships that are nurtured in face-to-face meetings are just one of the things that make our industry great. Read More >>

 


Guest Blogs

Guest Contributor

Ask the Accountant

Question: I use the order system in QuickBooks Premier. Why don’t the customer sales order and supplier purchase order appear in my financial statements?

In QuickBooks, the customer sales order and supplier purchase order are "non-posting" information. That means that they are logged in the order portion of the software, but they aren't posted in your accounting system until:
Read More >>

 


Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo

11 Keys to Great Success in Life and Business: Key 4: Start Now

Many people have big dreams and lofty goals. Big dreams and lofty goals are easy. But there is one key ingredient for big dreams and lofty goals to become reality: get started. No one ever accomplished anything without simply getting started. And sometimes the start of some very big things may be very simple. Read More >>

 


Be Bold, Be Different, Be Memorable

Rick Greene, MAS

A Cycle Of Engagement

In 2015, the journey of the promotional products professional in shifting prospects to clients is more challenging than ever. With the Internet, email, texts and blog postings added to phone calls, direct mail, meetings and cold calls all constantly interrupting the day, there is so much noise out there to overcome! Read More >>

 


Beyond Words

Rebecca Kollmann, MAS+

Swing All the Way Through

From time to time, I’ve written about a situation involving one of my kids, and after observing something recently, it’s a huge metaphor for what every one of us does in our busy lives. Read More >>

 


Selling Smarter

Rosalie Marcus

What Creates Customer Loyalty?

Did you know that April is International Customer Loyalty Month? Think about the businesses you consistently patronize. What have they done to capture your loyalty?
Read More >>

 


Compliance Chat

Jeff Jacobs

The Exact Cause Was Never Determined

If you read what normally is in this space, you've seen a lot about the protocol it takes to manufacture safely and with social responsibility. You've heard about the changing regulations enacted to try to keep promotional products safe, and the fines, penalties and recalls enforced when they're not. Read More >>

 


Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS

Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)

Every year more and more products are being introduced into the market, and after a while it all looks the same. What if a program was developed that helped generate a true (ROI) return on a trade show investment? During my tenure as a promotional products consultant, I was absolutely amazed at how ineffective most marketing managers were at effectively managing the results of their trade shows. Read More >>

 


Editor's Notes

Nichole Stella

The Perfect Match

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest, stickiest ad in the land. Read More >>

 


Embellished

Kyle Richardson

The Best Laid Plans

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to take photos with your cell phone on a boat. Read More >>

 


Promotional Fashionista

Colleen McKenna

5 Soccer Promotions for After the World Cup

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans.

Read More >>

 


Mike's Blog

Michael Cornnell

Interview with Jason Black, CEO of Top Distributor Boundless Network

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has made Boundless so successful. Read More >>

 


The Hot Button

Mary Ellen Sokalski, MAS

"How It's Made" Can Make You More

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season, for our clients and prospects in the apparel trade? Read More >>

 


Be Dazzled

Elise Hacking Carr

Got Control Issues?

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes to help you keep it real and get inspired.

Read More >>

 


Big Picture Promo

Matt Kaspari, CAS

Meeting Clients Where They Are

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within a specified budget. It is at this point that the focus shifts from offering options to providing solutions, which goes hand in hand with solving a client's problems—some of which they might not even know they have.

Read More >>

 


My Two Cents

Rick Brenner

For Promotional Product Sales, Protect Your Client's Brand

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more valuable to your client than the client's good name. Read More >>

 


Friday Sales-thought of the Week!

Dale Limes, MAS

Reverse Engineer Your Sales Success

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the end result that you hope to accomplish and start your planning process from there ... "With the end in mind." Read More >>

 


The Sales Challenge

Bill Farquharson

Think and Succeed

What would happen if you woke up in the morning and your first thought was, "I am never going to sell anything today. Why would anyone buy anything from me? I'll be lucky to even survive." Read More >>

 


Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS

Under 100 Days to Achieve 2011 Goals

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track to achieve your sales goals? Read More >>