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Selling Smarter

Rosalie Marcus

Whatever You Do, Don't ...

There are many things not to do as a promotional products sales professional, but there's one that's worth remembering that came to mind for me: Whatever you do, don't neglect your current clients. Read More >>

 


Kiwi's Coaching Corner

Paul  Kiewiet

When All Things Are Equal

When all things are equal, you better change the equation. You gotta have a competitive advantage. You need to stand out. You need to know exactly what your clients want. And then you need to deliver it. Read More >>

 


Be Bold, Be Different, Be Memorable

Rick Greene, MAS

Setting Annual Sales Goals are a Waste of Time

How about that shocking headline? Did it grab you? Well, there is some meat behind the sensationalism. Buckle in and let’s go…

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Not So Technically Speaking

Dale Denham

Who Has the Best Price?

It's a fair question despite all the arguments against it. Distributors ask it privately nearly every day, whether on a forum or by using an industry research tool. Clients do it too. So do suppliers. We should all get, and give, the best price from every transaction. Read More >>

 


Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS

Playing the Price Game: It’s a Choice. Choose Wisely

The Internet, the obvious low barrier to entry, unskilled salespeople, the economy—each of these drive price wars and ultimately erode profits. Additionally, these issues relinquish control over to the client thus giving the client ultimate control to manage and drive the process. However, it doesn’t need to be that way. Choose to be different! Read More >>

 


Compliance Chat

Jeff Jacobs

Let Me Google That For You

On more than one occasion I have taken the easy road and asked a question of a colleague rather than do a little simple work with a search engine to find the answer for myself. Sometimes I get a quick response to my question that looks more like alphabet soup; "LMGTFY: Let Me Google That For You." Read More >>

 


Jeff's Rant

Jeff Solomon, MAS

ADD…on an (A)

In the promotional marketing industry, we know what an (A) represents. If we compare an (A) to ADD, (Attention Deficit Disorder), it doesn’t mean half of anything Read More >>

 


Beyond Words

Rebecca Kollmann, MAS+

Create an Experience

There are times when we do everything we can to reach our goal as quickly and as effortlessly as possible. Read More >>

 


Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo

"You Don't Have to be Great"

That's right. "You don't have to be great to start, but you have to start to be great." I love that quote from Zig Ziglar. But, most of us have already started in this business. Right? So what does this quote mean to you and me? Read More >>

 


Embellished

Kyle Richardson

The Best Laid Plans

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to take photos with your cell phone on a boat. Read More >>

 


Promotional Fashionista

Colleen McKenna

5 Soccer Promotions for After the World Cup

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans.

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Mike's Blog

Michael Cornnell

Interview with Jason Black, CEO of Top Distributor Boundless Network

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has made Boundless so successful. Read More >>

 


The Hot Button

Mary Ellen Sokalski, MAS

"How It's Made" Can Make You More

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season, for our clients and prospects in the apparel trade? Read More >>

 


Be Dazzled

Elise Hacking Carr

Got Control Issues?

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes to help you keep it real and get inspired.

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Guest Blogs

Guest Contributor

The Anatomy of Emotional Marketing

Parris Wells, social media copywriter for Trade Only.

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When we take the time to show our customers that we value more than just their money and investment, we gain a special place in their hearts. Read More >>

 


Big Picture Promo

Matt Kaspari, CAS

Meeting Clients Where They Are

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within a specified budget. It is at this point that the focus shifts from offering options to providing solutions, which goes hand in hand with solving a client's problems—some of which they might not even know they have.

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My Two Cents

Rick Brenner

For Promotional Product Sales, Protect Your Client's Brand

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more valuable to your client than the client's good name. Read More >>

 


Friday Sales-thought of the Week!

Dale Limes, MAS

Reverse Engineer Your Sales Success

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the end result that you hope to accomplish and start your planning process from there ... "With the end in mind." Read More >>

 


Editor's Notes

Nichole Stella

The Perfect Match

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest, stickiest ad in the land. Read More >>

 


The Sales Challenge

Bill Farquharson

Think and Succeed

What would happen if you woke up in the morning and your first thought was, "I am never going to sell anything today. Why would anyone buy anything from me? I'll be lucky to even survive." Read More >>

 


Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS

Under 100 Days to Achieve 2011 Goals

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track to achieve your sales goals? Read More >>