Not So Technically Speaking

Dale Denham

Top 3 Problems with Artwork

Unfortunately, artwork is still a major headache for distributors and suppliers alike. We've come a long way and the problems are easier to fix with a skilled graphic artist than they were 15 years ago, yet there are still a few fundamental misunderstandings that cause problems for the promotional products industry. Read More >>


Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS

What Clients Really Want—It’s Not the Best Price!

A few years back I was speaking at Fruit of the Loom’s national sales meeting, I had the pleasure of sharing the stage with a gentleman whose name escapes me, however, his message during our offstage conversations still resonates with me today. Read More >>


Compliance Chat

Jeff Jacobs

No, I Don't Need A Receipt

just when you think you're out of the woods on an issue, it pops up in a most unexpected place. As reported in a recent article in Naturally Savvy, research has found BPA in cash register receipts at many of your favorite supermarkets. Read More >>


Jeff's Rant

Jeff Solomon, MAS

Where Are Trade Shows Going?

In our first article on What’s Happening with Trade Shows, we covered the SAAC Show, a strong regional association event, in Long Beach, Calif. There were a couple of anonymous comments bemoaning that the article featured links to product videos from some interesting items we found at the show. Read More >>


Selling Smarter

Rosalie Marcus

My Very Personal Connection to the ALS Challenge

You’ve probably seen the ALS Ice Bucket Challenge all over social media and TV. Perhaps you’ve taken it. For me, it had special meaning and a very personal connection. My older brother Martin, a natural athlete, prolific writer, creative thinker, baseball aficionado—and the bravest person I’ve ever known; lost a courageous battle to ALS. So, while I generally shy away from fads, I happily took the challenge and donated money to ALS as well. Read More >>


Kiwi's Coaching Corner

Paul  Kiewiet

When Will It Happen? (Ask “When” Three Times) Part 5 of “Get Curious About Your Business”

Time. It’s here and it’s gone. There are lots of clichés about time and there ain’t no time like the present. So let’s get going. And let’s get growing. Ask yourself “When” at least three times. Read More >>


Beyond Words

Rebecca Kollmann, MAS+

Connecting—Not a New Concept

We’ve all seen ways to buy and sell—from brick-and-mortar to online shopping; from receiving letters to being deluged with email. The handwritten card seems to be the new way to cut through the clutter that we created by trying to reach buyers on their terms. The irony is that the everyday interpersonal medium from our pre-1990s world is becoming a little more exciting simply due to its rarity. Read More >>


Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo

Live the Charged Life

Are you caged, comfortable or charged?

I believe that if you understand what phase of life you are in—caged, comfortable or charged—you will have more control over your life, your business and your future. This understanding can help you identify the choices you need to make to start living the life of your dreams.




Kyle Richardson

The Best Laid Plans

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to take photos with your cell phone on a boat. Read More >>


Promotional Fashionista

Colleen McKenna

5 Soccer Promotions for After the World Cup

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans.



Mike's Blog

Michael Cornnell

Interview with Jason Black, CEO of Top Distributor Boundless Network

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has made Boundless so successful. Read More >>


Be Bold, Be Different, Be Memorable

Rick Greene, MAS

Source Your Inner Iron Man

Be a hero. Look for opportunities to swoop in and save the day. Source your inner Thor or Wonder Woman. He's in there. She's in there. How do you do it? It's all about attitude—and having a superhero state of mind.


The Hot Button

Mary Ellen Sokalski, MAS

"How It's Made" Can Make You More

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season, for our clients and prospects in the apparel trade? Read More >>


Be Dazzled

Elise Hacking Carr

Got Control Issues?

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes to help you keep it real and get inspired.



Guest Blogs

Guest Contributor

The Anatomy of Emotional Marketing

Parris Wells, social media copywriter for Trade Only.

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When we take the time to show our customers that we value more than just their money and investment, we gain a special place in their hearts. Read More >>


Big Picture Promo

Matt Kaspari, CAS

Meeting Clients Where They Are

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within a specified budget. It is at this point that the focus shifts from offering options to providing solutions, which goes hand in hand with solving a client's problems—some of which they might not even know they have.



My Two Cents

Rick Brenner

For Promotional Product Sales, Protect Your Client's Brand

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more valuable to your client than the client's good name. Read More >>


Friday Sales-thought of the Week!

Dale Limes, MAS

Reverse Engineer Your Sales Success

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the end result that you hope to accomplish and start your planning process from there ... "With the end in mind." Read More >>


Editor's Notes

Nichole Stella

The Perfect Match

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest, stickiest ad in the land. Read More >>


The Sales Challenge

Bill Farquharson

Think and Succeed

What would happen if you woke up in the morning and your first thought was, "I am never going to sell anything today. Why would anyone buy anything from me? I'll be lucky to even survive." Read More >>


Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS

Under 100 Days to Achieve 2011 Goals

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track to achieve your sales goals? Read More >>