Kiwi's Coaching Corner

Paul  Kiewiet

The Only Marketing You Need

Astound me! That’s right, knock my socks off! Make me notice that you’re different. Make me talk about you—positively. Make me want to brag about you. Read More >>


Be Bold, Be Different, Be Memorable

Rick Greene, MAS

Being Bob Hope: Becoming an Iconic Brand Superstar

Those of you who know me personally know that I am a film buff, and classic comedy historian and collector. I’ve been a member of The Sons of the Desert, the international Laurel and Hardy organization, since I was 15 years old, and I founded the Cleveland, Ohio, branch of that organization in 1973. Read More >>


Not So Technically Speaking

Dale Denham

7 Pieces of Advice Before Upgrading

Most everyone wants the latest and greatest upgrade to technology, especially when it’s a free update, like Windows 10 or IOS 9. Even enterprise software users desire the latest upgrade. Read More >>


Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo

'Can't' Is a Four-letter Word

Most of us learned the four-letter words we shouldn’t say when we were in school. We heard the words in school. We learned that we shouldn’t say those words when we repeated them in front of our parents. Read More >>


Ask the Accountant

Harriet Gatter

Do I Have to Collect Sales Tax for Out-of-state Sales?

Question: Do I have to collect sales tax for out-of-state sales? It depends, and it's complicated. State governments would like to collect as much sales tax as possible and, with declining revenues over the last several years, are looking to every possible source.


Jeff's Rant

Jeff Solomon, MAS

What Can We Learn from The Artist Formerly Known as Prince?

Since I recently wrote a commentary titled 'Are You Too Old To Rock,' I thought I would share another thought from the world of music. Read More >>


Lights, Camera, Promotion!

Brittany Hahn

The Mayor of Funkytown

Each Power Box has its own personality. Power Box 1 is really into dubstep music. He raves hard all weekend long. On weekdays, he wakes up around noon and hits the gym with his Resistor Strip from Ad Bands. No, he's not a college student. He graduated with a bachelor's degree in marketing, and works from home on a variety of social media campaigns for upcoming movies. Although he's not the boss, he makes his own hours because he's cool like that.  Read More >>


Guest Blogs

Guest Contributor

Ask the Accountant

Question: I am starting out as an ad specialty distributor. Is it better to set up my books on a cash or accrual basis for tax purposes?

That is a question to be answered by your CPA. As is the case with all tax laws, the answer is not cut and dry, or simple. It is contingent on many factors, such as how your business is structured, the amount of gross annual sales, and whether or not you inventory items.


Selling Smarter

Rosalie Marcus

Gotta Love These Supplier Best Practices

I’ve been in the promotional products industry for more than 25 years, both selling products and programs, and coaching and educating distributor sales professionals. I've seen a multitude of changes in that time, but one thing remains the same: our reliance on quality suppliers. Read More >>


Beyond Words

Rebecca Kollmann, MAS+

Swing All the Way Through

From time to time, I’ve written about a situation involving one of my kids, and after observing something recently, it’s a huge metaphor for what every one of us does in our busy lives. Read More >>


Compliance Chat

Jeff Jacobs

The Exact Cause Was Never Determined

If you read what normally is in this space, you've seen a lot about the protocol it takes to manufacture safely and with social responsibility. You've heard about the changing regulations enacted to try to keep promotional products safe, and the fines, penalties and recalls enforced when they're not. Read More >>


Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS

Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)

Every year more and more products are being introduced into the market, and after a while it all looks the same. What if a program was developed that helped generate a true (ROI) return on a trade show investment? During my tenure as a promotional products consultant, I was absolutely amazed at how ineffective most marketing managers were at effectively managing the results of their trade shows. Read More >>


Editor's Notes

Nichole Stella

The Perfect Match

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest, stickiest ad in the land. Read More >>



Kyle Richardson

The Best Laid Plans

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to take photos with your cell phone on a boat. Read More >>


Promotional Fashionista

Colleen McKenna

5 Soccer Promotions for After the World Cup

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans.



Mike's Blog

Michael Cornnell

Interview with Jason Black, CEO of Top Distributor Boundless Network

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has made Boundless so successful. Read More >>


The Hot Button

Mary Ellen Sokalski, MAS

"How It's Made" Can Make You More

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season, for our clients and prospects in the apparel trade? Read More >>


Be Dazzled

Elise Hacking Carr

Got Control Issues?

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes to help you keep it real and get inspired.



Big Picture Promo

Matt Kaspari, CAS

Meeting Clients Where They Are

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within a specified budget. It is at this point that the focus shifts from offering options to providing solutions, which goes hand in hand with solving a client's problems—some of which they might not even know they have.



My Two Cents

Rick Brenner

For Promotional Product Sales, Protect Your Client's Brand

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more valuable to your client than the client's good name. Read More >>


Friday Sales-thought of the Week!

Dale Limes, MAS

Reverse Engineer Your Sales Success

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the end result that you hope to accomplish and start your planning process from there ... "With the end in mind." Read More >>


The Sales Challenge

Bill Farquharson

Think and Succeed

What would happen if you woke up in the morning and your first thought was, "I am never going to sell anything today. Why would anyone buy anything from me? I'll be lucky to even survive." Read More >>


Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS

Under 100 Days to Achieve 2011 Goals

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track to achieve your sales goals? Read More >>