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Jeff's Rant

Jeff Solomon, MAS

I Didn’t Want to Write This

As I write this, it is Saturday at 6 a.m. Normally, I would be getting ready for an enjoyable morning run with my friends. Not today. This morning, I’m lying down with a bag of frozen peas on my knee. As much as I wanted to get out, the wise move was to take this Saturday morning off and let my painful and bruised knee heal. Read More >>

 


Be Bold, Be Different, Be Memorable

Rick Greene, MAS

My Best Promotion: Infusing Bold Solutions & What We Do Do

This year, the Be Bold, Be Different, Be Memorable blog postings will have a common theme. Promo Marketing has asked me to focus on the topic "My Best Promotion."

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Lights, Camera, Promotion!

Brittany Hahn

I Am the Real Kim Kardashian

This guy sitting at a cubicle behind me just complained about forgetting his wallet. Now he has to ask a colleague to borrow lunch money, let him in and out of the office area to go to the bathroom (we scan our IDs for that), and live the rest of his day being chaperoned like a child. Read More >>

 


Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo

Wisdom from Lady Gaga

I recently watched the Academy Awards and was amazed at Lady Gaga’s tribute to “The Sound of Music.” If you missed it, I encourage you to find it on YouTube. Read More >>

 


Kiwi's Coaching Corner

Paul  Kiewiet

Why Should They Choose You?

If you don’t know why customers should choose to work with you over all of their other options, how in the world are they ever going to know? You need to know the answer to that and be able to articulate it, believe in it and live it. Here are six questions you need to answer and how to put those answers together to create your "value proposition." Read More >>

 


Not So Technically Speaking

Dale Denham

All Promise and No Reality

Good technology requires a good fit. A good fit requires a process to work with your technology. A new technology usually, but not always, requires a change to your process. Read More >>

 


Compliance Chat

Jeff Jacobs

What's Your Biggest Business Threat?

We're beginning to craft the editorial content for the next QCAConnect, coming out in March. I hope you have enjoyed our supplements to Promo Marketing so far—but if you haven't yet had the opportunity to check it out, here's a link to the winter edition of QCAConnect. It's chock full of valuable information for your business and definitely worth the read, if I do say so myself. Read More >>

 


Selling Smarter

Rosalie Marcus

Feeling Reluctant?

Have you ever felt reluctant to make a sales call, follow up with a client or attend a networking event? I know I have. Here's something to keep in mind. Read More >>

 


Beyond Words

Rebecca Kollmann, MAS+

Give the Gift of Time

None of us have the time we’d like to accomplish what we need to get done. Time is a precious commodity—both in the business and personal sense. With more time, we can get more sales, make more money, spend more time with family and friends, and invest in things we enjoy. Read More >>

 


Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS

Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)

Every year more and more products are being introduced into the market, and after a while it all looks the same. What if a program was developed that helped generate a true (ROI) return on a trade show investment? During my tenure as a promotional products consultant, I was absolutely amazed at how ineffective most marketing managers were at effectively managing the results of their trade shows. Read More >>

 


Guest Blogs

Guest Contributor

How Can a 3D Printer Make You Money?

One of the most difficult parts of getting the sale is showing the customer exactly what they want when they want it. More often than not, this is an immediate need. Read More >>

 


Editor's Notes

Nichole Stella

The Perfect Match

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest, stickiest ad in the land. Read More >>

 


Embellished

Kyle Richardson

The Best Laid Plans

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to take photos with your cell phone on a boat. Read More >>

 


Promotional Fashionista

Colleen McKenna

5 Soccer Promotions for After the World Cup

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans.

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Mike's Blog

Michael Cornnell

Interview with Jason Black, CEO of Top Distributor Boundless Network

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has made Boundless so successful. Read More >>

 


The Hot Button

Mary Ellen Sokalski, MAS

"How It's Made" Can Make You More

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season, for our clients and prospects in the apparel trade? Read More >>

 


Be Dazzled

Elise Hacking Carr

Got Control Issues?

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes to help you keep it real and get inspired.

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Big Picture Promo

Matt Kaspari, CAS

Meeting Clients Where They Are

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within a specified budget. It is at this point that the focus shifts from offering options to providing solutions, which goes hand in hand with solving a client's problems—some of which they might not even know they have.

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My Two Cents

Rick Brenner

For Promotional Product Sales, Protect Your Client's Brand

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more valuable to your client than the client's good name. Read More >>

 


Friday Sales-thought of the Week!

Dale Limes, MAS

Reverse Engineer Your Sales Success

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the end result that you hope to accomplish and start your planning process from there ... "With the end in mind." Read More >>

 


The Sales Challenge

Bill Farquharson

Think and Succeed

What would happen if you woke up in the morning and your first thought was, "I am never going to sell anything today. Why would anyone buy anything from me? I'll be lucky to even survive." Read More >>

 


Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS

Under 100 Days to Achieve 2011 Goals

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track to achieve your sales goals? Read More >>