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Lights, Camera, Promotion!

Brittany Hahn

Viral Marketing: The #IceBucketChallenge and How It's Still Relevant

Many of us have dumped a bucket of ice on ourselves this past summer to raise awareness for ALS. No joke, I did it three times. I eventually became sick... Read More >>

 


Not So Technically Speaking

Dale Denham

6 Reasons to Move to Microsoft Office 365

2015 is the right time for you to plan to upgrade to the latest version of Microsoft Office, Office 365. Even larger organizations should be looking at Office 365. Read More >>

 


Beyond Words

Rebecca Kollmann, MAS+

Taming the Monster

Today, we’re going to look at something very small, but also very important. It’s unseen by many, lurking in the shadows. If left alone, it will mushroom and infiltrate communication channels everywhere. Like a virus, it is contagious. For those who recognize its quiet fury, there is a look of sorrow and shaking of the head. No hazmat suit can protect us, however, a dictionary can. Read More >>

 


Compliance Chat

Jeff Jacobs

The Rules for Beer Pong

There are lots of recyclables and choices on who takes what. With a little education you can still keep to your personal commitment to environmental sustainability.  Read More >>

 


Jeff's Rant

Jeff Solomon, MAS

Why Should You Do This?

I'm writing this while recovering from a big race in our town. Sitting here sore in a few places, I ponder why I've started this whole running-fitness thing. I realized that many of the leaders in our industry are very active. It's easy to see that there is a correlation to fitness as it relates to success. Read More >>

 


Selling Smarter

Rosalie Marcus

7 Ways to Get Paid Faster

Recently, I had a coaching call with a promotional products distributor who was frustrated because some of her clients were taking months to pay their invoices. It was causing her stress-filled days and sleepless nights. Can you relate? Below are seven tips that I shared with her that you too can use to improve cash flow in your business. Read More >>

 


Kiwi's Coaching Corner

Paul  Kiewiet

Take it to the Next Level

To what lengths will you go to make yourself remarkable to your clients? If you're not willing to think harder and care more than your competition, you lose! Read More >>

 


Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo

Our Real Business Is Not the Promotional Products Business

Our business is about building the lifestyles of our dreams. And to create the lifestyle you’ve always wanted to live for yourself and your family, there are just two things you should be focused on—activity and pipeline. That’s it. Read More >>

 


Be Bold, Be Different, Be Memorable

Rick Greene, MAS

Setting Annual Sales Goals are a Waste of Time II—Sales Goals Strike Back

For some people, setting sales goals is not a waste of time. It's all about perceptions, really—perceptions that empower and motivate you—and about being in control.  Read More >>

 


Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS

10 Tips for Creating Testimonials that are Compelling and Useful

One of the best ways to promote your business is with compelling end-user testimonials. Here are 10 tips for testimonials that are compelling and useful.
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Guest Blogs

Guest Contributor

How Can a 3D Printer Make You Money?

One of the most difficult parts of getting the sale is showing the customer exactly what they want when they want it. More often than not, this is an immediate need. Read More >>

 


Editor's Notes

Nichole Stella

The Perfect Match

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest, stickiest ad in the land. Read More >>

 


Embellished

Kyle Richardson

The Best Laid Plans

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to take photos with your cell phone on a boat. Read More >>

 


Promotional Fashionista

Colleen McKenna

5 Soccer Promotions for After the World Cup

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans.

Read More >>

 


Mike's Blog

Michael Cornnell

Interview with Jason Black, CEO of Top Distributor Boundless Network

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has made Boundless so successful. Read More >>

 


The Hot Button

Mary Ellen Sokalski, MAS

"How It's Made" Can Make You More

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season, for our clients and prospects in the apparel trade? Read More >>

 


Be Dazzled

Elise Hacking Carr

Got Control Issues?

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes to help you keep it real and get inspired.

Read More >>

 


Big Picture Promo

Matt Kaspari, CAS

Meeting Clients Where They Are

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within a specified budget. It is at this point that the focus shifts from offering options to providing solutions, which goes hand in hand with solving a client's problems—some of which they might not even know they have.

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My Two Cents

Rick Brenner

For Promotional Product Sales, Protect Your Client's Brand

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more valuable to your client than the client's good name. Read More >>

 


Friday Sales-thought of the Week!

Dale Limes, MAS

Reverse Engineer Your Sales Success

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the end result that you hope to accomplish and start your planning process from there ... "With the end in mind." Read More >>

 


The Sales Challenge

Bill Farquharson

Think and Succeed

What would happen if you woke up in the morning and your first thought was, "I am never going to sell anything today. Why would anyone buy anything from me? I'll be lucky to even survive." Read More >>

 


Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS

Under 100 Days to Achieve 2011 Goals

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track to achieve your sales goals? Read More >>