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Kiwi's Coaching Corner

Paul  Kiewiet

Get Emotional

People buy emotionally but justify their purchases logically. When you’re a features and benefits type of salesperson, you’re touching the logic, but how can you create some emotional points of difference? Read More >>

 


Not So Technically Speaking

Dale Denham

5 Reasons Politics Is Like Sales

5 Reasons Politics is Like Sales:
  1. Sometimes the people making the decisions are not the people you are talking with.
  2. You never get the order you don’t ask for.
  3. You rarely get the order on the first try.
  4. Relationships matter.
  5. Actions speak louder than words.
Read More >>

 


Jeff's Rant

Jeff Solomon, MAS

One Key to Success in Life and Business

I could easily title this commentary “What’s Really Important,” but instead I am going to drill it down to just one really important thing that has been hit home for me.

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Guest Blogs

Guest Contributor

How Can I Track the Profitability of a Purchase Order in Quickbooks?

Harriet Gatter, owner of Accounting Support LLC

QuickBooks allows you to set up purchase orders as jobs. A report of profitability by job can be run after the PO has been invoiced and the supplier purchase order has been converted to a bill or paid. Read More >>

 


Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo

11 Keys to Great Success in Life and Business

There are many common keys to success in building a great business and building a great life. Over the next several weeks I will focus on the 11 keys to accomplishing both. Read More >>

 


Lights, Camera, Promotion!

Brittany Hahn

The Worst Part of Waking Up

If you're a caffeine addict, there is nothing joyous about getting out of your cushy bed to cope with the first few minutes of the day prior to your first sip of coffee. What's even worse is going into the office to find an empty pot of coffee, because the person before you didn't take 14 seconds to start a fresh one. Read More >>

 


Beyond Words

Rebecca Kollmann, MAS+

Swing All the Way Through

From time to time, I’ve written about a situation involving one of my kids, and after observing something recently, it’s a huge metaphor for what every one of us does in our busy lives. Read More >>

 


Selling Smarter

Rosalie Marcus

What Creates Customer Loyalty?

Did you know that April is International Customer Loyalty Month? Think about the businesses you consistently patronize. What have they done to capture your loyalty?
Read More >>

 


Compliance Chat

Jeff Jacobs

The Exact Cause Was Never Determined

If you read what normally is in this space, you've seen a lot about the protocol it takes to manufacture safely and with social responsibility. You've heard about the changing regulations enacted to try to keep promotional products safe, and the fines, penalties and recalls enforced when they're not. Read More >>

 


Be Bold, Be Different, Be Memorable

Rick Greene, MAS

My Best Promotion: Infusing Bold Solutions & What We Do Do

This year, the Be Bold, Be Different, Be Memorable blog postings will have a common theme. Promo Marketing has asked me to focus on the topic "My Best Promotion."

Read More >>

 


Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS

Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)

Every year more and more products are being introduced into the market, and after a while it all looks the same. What if a program was developed that helped generate a true (ROI) return on a trade show investment? During my tenure as a promotional products consultant, I was absolutely amazed at how ineffective most marketing managers were at effectively managing the results of their trade shows. Read More >>

 


Editor's Notes

Nichole Stella

The Perfect Match

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest, stickiest ad in the land. Read More >>

 


Embellished

Kyle Richardson

The Best Laid Plans

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to take photos with your cell phone on a boat. Read More >>

 


Promotional Fashionista

Colleen McKenna

5 Soccer Promotions for After the World Cup

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans.

Read More >>

 


Mike's Blog

Michael Cornnell

Interview with Jason Black, CEO of Top Distributor Boundless Network

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has made Boundless so successful. Read More >>

 


The Hot Button

Mary Ellen Sokalski, MAS

"How It's Made" Can Make You More

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season, for our clients and prospects in the apparel trade? Read More >>

 


Be Dazzled

Elise Hacking Carr

Got Control Issues?

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes to help you keep it real and get inspired.

Read More >>

 


Big Picture Promo

Matt Kaspari, CAS

Meeting Clients Where They Are

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within a specified budget. It is at this point that the focus shifts from offering options to providing solutions, which goes hand in hand with solving a client's problems—some of which they might not even know they have.

Read More >>

 


My Two Cents

Rick Brenner

For Promotional Product Sales, Protect Your Client's Brand

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more valuable to your client than the client's good name. Read More >>

 


Friday Sales-thought of the Week!

Dale Limes, MAS

Reverse Engineer Your Sales Success

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the end result that you hope to accomplish and start your planning process from there ... "With the end in mind." Read More >>

 


The Sales Challenge

Bill Farquharson

Think and Succeed

What would happen if you woke up in the morning and your first thought was, "I am never going to sell anything today. Why would anyone buy anything from me? I'll be lucky to even survive." Read More >>

 


Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS

Under 100 Days to Achieve 2011 Goals

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track to achieve your sales goals? Read More >>