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Not So Technically Speaking

Dale Denham

7 Truths About Electronic Communication in the Promotional Products Industry

Suppliers and distributors are finally moving forward in improving electronic communications. While there are plenty of hurdles still to overcome, the industry is finally moving forward and making real progress. Read More >>

 


Compliance Chat

Jeff Jacobs

So You've Got a Recall. What Now?

It wasn't very long ago, working as a promotional products end-user client that I thought of product safety as pretty much a black and white issue. Products were either safe, or they weren't. If you're sourcing and buying promotional products, and keeping up with the increasing discussion and awareness of product safety and compliance in our industry, you likely know that's not the case.

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Jeff's Rant

Jeff Solomon, MAS

Maintaining Profitability—Part 1

The news of a well-known supplier with a long history closing their doors stunned the industry recently. This isn’t the first of such casualties and it certainly won’t be the last. There also will be losses of distributors and more consolidation. Strong suppliers will buy smaller suppliers and strong distributors will absorb smaller distributors. Some companies will just close their doors. Read More >>

 


Selling Smarter

Rosalie Marcus

What's in Your T-shirt Drawer?

My Grandson, Noah, sporting a Ramones' tee courtesy of his rock-loving parents.

The imprinted T-shirts that you keep and wear can tell a lot about your life, your interests and your priorities. Read More >>

 


Kiwi's Coaching Corner

Paul  Kiewiet

What? What? What? (Ask 'What?' Three Times) Part 3 of 'Get Curious About Your Business'

Most of us never plan. We don’t plan to fail. We don’t plan to succeed either. The purpose of this series of articles is to get you to consciously create the business of your dreams. Most of us just go out and try to make some sales and don’t consider what it is we’re trying to build. Do you know the answer to this question? What are you building? Here are three “What?” questions that may help you develop a clearer vision of the future you want to... Read More >>

 


Beyond Words

Rebecca Kollmann, MAS+

Group Text

Group texts fall into the same category as "reply to all" in an email. They have their place, but should be used sparingly. There are a number of uses for the group text feature on our smartphones. Read More >>

 


Embellished

Kyle Richardson

The Best Laid Plans

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to take photos with your cell phone on a boat. Read More >>

 


Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo

Are You Suffering from Calculator-itis?

Are you suffering from calculator-itis? Calculator-itis is a common symptom among salespeople. Most of us suffer from this more than we know.

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Promotional Fashionista

Colleen McKenna

5 Soccer Promotions for After the World Cup

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans.

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Mike's Blog

Michael Cornnell

Interview with Jason Black, CEO of Top Distributor Boundless Network

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has made Boundless so successful. Read More >>

 


Be Bold, Be Different, Be Memorable

Rick Greene, MAS

Source Your Inner Iron Man

Be a hero. Look for opportunities to swoop in and save the day. Source your inner Thor or Wonder Woman. He's in there. She's in there. How do you do it? It's all about attitude—and having a superhero state of mind.
Read More >>

 


The Hot Button

Mary Ellen Sokalski, MAS

"How It's Made" Can Make You More

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season, for our clients and prospects in the apparel trade? Read More >>

 


Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS

Presentation Keys are Essential to Your Ultimate Success

As a speaker, it is imperative to follow a certain set of standards to stay on top of my game. These same standards helped me when I was making client presentations. Learn these guidelines and continue to hone them, and you will see amazing success. Read More >>

 


Be Dazzled

Elise Hacking Carr

Got Control Issues?

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes to help you keep it real and get inspired.

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Guest Blogs

Guest Contributor

The Anatomy of Emotional Marketing

Parris Wells, social media copywriter for Trade Only.

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When we take the time to show our customers that we value more than just their money and investment, we gain a special place in their hearts. Read More >>

 


Big Picture Promo

Matt Kaspari, CAS

Meeting Clients Where They Are

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within a specified budget. It is at this point that the focus shifts from offering options to providing solutions, which goes hand in hand with solving a client's problems—some of which they might not even know they have.

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My Two Cents

Rick Brenner

For Promotional Product Sales, Protect Your Client's Brand

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more valuable to your client than the client's good name. Read More >>

 


Friday Sales-thought of the Week!

Dale Limes, MAS

Reverse Engineer Your Sales Success

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the end result that you hope to accomplish and start your planning process from there ... "With the end in mind." Read More >>

 


Editor's Notes

Nichole Stella

The Perfect Match

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest, stickiest ad in the land. Read More >>

 


The Sales Challenge

Bill Farquharson

Think and Succeed

What would happen if you woke up in the morning and your first thought was, "I am never going to sell anything today. Why would anyone buy anything from me? I'll be lucky to even survive." Read More >>

 


Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS

Under 100 Days to Achieve 2011 Goals

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track to achieve your sales goals? Read More >>