By Michael Cornnell | Posted on May 20, 2013
An importer in an industry similar to ours comes to a decision on this risky, make-or-break-your-business issue.
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By Michael Cornnell | Posted on May 13, 2013
Entertainment and promotional marketing: A pairing that normally reminds us of being forced to eat Hulk-colored Taco Bell at gunpoint while Rihanna sings something about love and Go-Bots in the background will, on occasion, produce something worth looking at. Call it a miracle or call it people actually putting more than two-seconds effort into their jobs, but sometimes, entertainment marketing can produce some beautiful and engaging pieces.
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By Michael Cornnell | Posted on April 29, 2013
Anyone who's part of a 10-million-per-year-or-more distributorship, if you or your CFO/marketing person hasn't gotten me your form yet, you need to get on that! This week is it! After that we're off to the printers and your chance for glory and fame will be gone, like low gas prices or a functioning federal government. (That's right, political humor on a Monday! This week I'm taking no prisoners!)
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By Michael Cornnell | Posted on April 22, 2013
Mother's Day will be here before you know it. In case you're stuck on ideas for products, here are three mighty and mom-worthy product suggestions, pulled from the all-knowing and endless brunch buffet that is Promo Marketing search.
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By Michael Cornnell | Posted on April 15, 2013
The Harvard Business review recently published a blog titled "7 Rules for Managing Creative People." Sound interesting? Well too bad, because the article's actually terrible, and here's why!
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