Managing Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is managing editor for Promo Marketing. She blogs about apparel trends, fashion news and industry events every Tuesday.

Compliance Chat

Jeff Jacobs
Promotional Products: If It Ain’t Broke, Leave It Be
Apr 18, 2014

I wrote recently in this space about swag that went wrong for Goldman Sachs at a conference for women in...

Jeff's Rant

Jeff Solomon, MAS
A "Condemned" Supplier Shares the Truth!
Apr 17, 2014

There clearly are companies who operate in ways that are contrary to the traditional supplier/distributor model we are comfortable with....

Selling Smarter

Rosalie Marcus
Speak Now and Sell More!
Apr 15, 2014

How would you like a powerful marketing strategy that can position you as a leader in your field, put you...

Beyond Words

Rebecca Kollmann, MAS+
Adapting Your Style
Apr 14, 2014

Many of us have taken a behavioral style inventory at some point in our careers. While the intent of these...

Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...

Kiwi's Coaching Corner

Paul  Kiewiet
Without People, Brands Have No Meaning
Apr 10, 2014

Brands are built over time but can be destroyed in an instant. This is why is it critically important to...

The Hot Button

Mary Ellen Sokalski, MAS
Even Retirees Are Doing It
Apr 9, 2014

Even older clients who grew up with the "one-size-fits-all" adult T-shirt as their world are choosing to buy FASHION TEES....

Not So Technically Speaking

Dale Denham
Go Mobile or Go Home
Apr 8, 2014

I am, without a doubt, the most mobile CIO in the USA. Name one other CIO that is so committed...

Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"Free Crab Tomorrow"
Apr 7, 2014

Joe's Crab Shack offers free crab tomorrow. That's because it's never tomorrow. All we have is today. I've talked to...

Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
6 Reasons Why Marketing Fails and How to Prevent It
Mar 31, 2014

When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented...

Be Dazzled

Elise Hacking Carr
Go Green or Go Home
Mar 26, 2014

Earth Day is right around the corner. Need ideas for upcoming promotions? Here are three products that scream "I <3...

Be Bold, Be Different, Be Memorable

Rick Greene, MAS
5 Ways to Use LinkedIn to Land New Business
Feb 26, 2014

LinkedIn is a happening place. It is the unsung hero of social platforms and it can indeed be used to...

Mike's Blog

Michael Cornnell
Ads on NBA Jerseys: An Inevitability?
Feb 24, 2014

The NBA may be stating that they're no closer to on-uniform ads than they were in 2011, but that doesn't...


Kyle Richardson
New Year, New Site, New Magazine
Jan 31, 2014

This week, we announced the redesign of our home page and magazine. Let us know what you think about the...

Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...

My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...

Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...

Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...

The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...

Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...

3 Ways to Style an Imprinted Tee

Imprinted T-shirts are in with the fashion elite. Here's how they are styling the tees.


Market Centers:

How to Tie Fashion to Fitness

Fashion brands are introducing gym gear lines. Here's how to add style to your workout and wellness promotions.


2 Cross-promotion Ideas for Spring

Providing cross-promotion products increases the brand exposure for your client(s). Here are two cross-market promotion ideas to celebrate warm weather.


5 Trends from Fall 2014 Fashion Weeks

Fashion month (New York, London, Milan and Paris fashion weeks) has come to a close. Here are the top five trends to know as you sell apparel for next fall.


5 Wearable Promos for Baseball Season

Five apparel pieces fit for any stadium, team or any baseball-loving client to give away.


How to Market a $1,500 Pair of Socks

They're made from Cervelt, so they are worth the money. A lesson in extreme price markup.


4 Ideas for Women's History Month

This March will be one of the coldest and snowiest in recent memory. Here's how to warm up your women's history events.


Companies Mentioned:

5 Products to Sell Before the Winter Olympics

Each of the 98 events at the 2014 Winter Olympics has a promotional product fit for it. Here are five of them.


Styles Seen at the 2014 PPAI Expo

Suiting- and performance-inspired apparel for your spring and fall programs.

Companies Mentioned:

9 Ways to Use Pantone's Color of 2014

Pantone chose Radiant Orchid as the color of 2014. Here are nine ways to use the floral hue in the New Year.


4 Advertising Ideas for 2014

Edible, awareness, school and fitness promotion ideas for the New Year taken from some of the most popular campaigns of 2013's fourth quarter.


4 Unusual Thanksgiving Products

Celebrate turkey-day with products that stray from the normal thank-you cards and seasonal gifts.


Industry Supplier’s Campaign to Support Producers of USA-made Goods

Paper supplier Mohawk shows support for small businesses that source and create American-made products. Here's the why and how.


Cotton or Nothing?

A new movement demands 100 percent cotton in all garments. What about high-quality synthetic tech fabrics?


Review of Spring 2014 New York Fashion Week

What to look for in spring 2014: purple, blue, cubism and metallics.


How Philadelphia and San Francisco Are Supporting USA-made Goods

The PHLMade and SFMade campaigns reward companies that source American-made goods by branding them as local supporters. Will the movements help bring manufacturing back to the U.S.?


4 Promo-friendly Styles Having a Moment in the Fashion World

How to include them in your fall promotions.


Companies Mentioned:

3 Labor Day Promotion Ideas

How to find potential Labor Day clients and implement a promotion before September 2.


Market Centers:

How to Avoid a Decorating Mistake Like Nike's

Last week, Sean Norris wrote a piece about Nike's Carolina Panthers' shirt misprint. Here's how to avoid similar mistakes in your sports team programs.  Read More >>

Market Centers:

Revisiting the Apple Logo Effect

A high-end fashion brand's CEO moves to Apple. What it means for luxury goods and logo use.


Style Terms You Need to Know

If you've never known what "slub" is or why organic cotton matters, here is a rundown of the top terms for apparel in 2013.  Read More >>

Companies Mentioned:

Sports Marketing Lessons from Wimbledon

Nike outfits tennis stars for Wimbledon. Here's how to use the styles in your next tennis promotion.


Market Centers:

Do You Consider Ethics & the Environment When You Sell Apparel?

6 tips on how to ensure that the garments you're selling are safe and ethical.  Read More >>

Companies Mentioned:

Prints, Embellishments & Styles from Resort 2014 Collections

All-over prints, pleated blouses and bejeweled embellishments are just a few of the noteworthy trends from Resort 2014 collections. Click through for the others.


Market Centers:

3 Summer Accessories from Expo East

The beach tote, sunglasses and nail polish fit for warm weather promotions.

Companies Mentioned: