Managing Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is managing editor for Promo Marketing. She blogs about apparel trends, fashion news and industry events.

Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
'Can't' Is a Four-letter Word
Oct 5, 2015

Most of us learned the four-letter words we shouldn’t say when we were in school. We heard the words in...

Ask the Accountant

Harriet Gatter
Do I Have to Collect Sales Tax for Out-of-state Sales?
Oct 2, 2015

Question: Do I have to collect sales tax for out-of-state sales? It depends, and it's complicated. State governments would like...

Jeff's Rant

Jeff Solomon, MAS
What Can We Learn from The Artist Formerly Known as Prince?
Oct 1, 2015

Since I recently wrote a commentary titled 'Are You Too Old To Rock,' I thought I would share another thought from the...

Kiwi's Coaching Corner

Paul  Kiewiet
So What's Holding You Back?
Sep 24, 2015

Are you afraid to fail? Or are you afraid to get started because you might fail? The late TV preacher...

Lights, Camera, Promotion!

Brittany Hahn
The Mayor of Funkytown
Sep 23, 2015

Each Power Box has its own personality. Power Box 1 is really into dubstep music. He raves hard all weekend long. On...

Not So Technically Speaking

Dale Denham
Think About What You Just Did
Sep 22, 2015

My son did something wrong, and I want him to learn so he doesn't repeat the same mistake. I hear...

Guest Blogs

Guest Contributor
Ask the Accountant
Jul 24, 2015

Question: I am starting out as an ad specialty distributor. Is it better to set up my books on a...

Selling Smarter

Rosalie Marcus
Gotta Love These Supplier Best Practices
Sep 1, 2015

I’ve been in the promotional products industry for more than 25 years, both selling products and programs, and coaching and...

Be Bold, Be Different, Be Memorable

Rick Greene, MAS
A Cycle Of Engagement
Jun 10, 2015

In 2015, the journey of the promotional products professional in shifting prospects to clients is more challenging than ever. With...

Beyond Words

Rebecca Kollmann, MAS+
Swing All the Way Through
Apr 20, 2015

From time to time, I’ve written about a situation involving one of my kids, and after observing something recently, it’s...

Compliance Chat

Jeff Jacobs
The Exact Cause Was Never Determined
Apr 3, 2015

If you read what normally is in this space, you've seen a lot about the protocol it takes to manufacture...

Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...

Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...


Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...

Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...

The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...

Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...

Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...

My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...

Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...

The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...

Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...

5 Soccer Promotions for After the World Cup

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans.


Market Centers:

Feathers for Spring & Other New Trends

Last night was The Met Gala and the fashion stars in attendance displayed new trends for spring and summer.


Companies Mentioned:

3 Ways to Style an Imprinted Tee

Imprinted T-shirts are in with the fashion elite. Here's how they are styling the tees.


Market Centers:

How to Tie Fashion to Fitness

Fashion brands are introducing gym gear lines. Here's how to add style to your workout and wellness promotions.


2 Cross-promotion Ideas for Spring

Providing cross-promotion products increases the brand exposure for your client(s). Here are two cross-market promotion ideas to celebrate warm weather.


5 Trends from Fall 2014 Fashion Weeks

Fashion month (New York, London, Milan and Paris fashion weeks) has come to a close. Here are the top five trends to know as you sell apparel for next fall.


5 Wearable Promos for Baseball Season

Five apparel pieces fit for any stadium, team or any baseball-loving client to give away.


How to Market a $1,500 Pair of Socks

They're made from Cervelt, so they are worth the money. A lesson in extreme price markup.


4 Ideas for Women's History Month

This March will be one of the coldest and snowiest in recent memory. Here's how to warm up your women's history events.


Companies Mentioned:

5 Products to Sell Before the Winter Olympics

Each of the 98 events at the 2014 Winter Olympics has a promotional product fit for it. Here are five of them.


Styles Seen at the 2014 PPAI Expo

Suiting- and performance-inspired apparel for your spring and fall programs.

Companies Mentioned:

9 Ways to Use Pantone's Color of 2014

Pantone chose Radiant Orchid as the color of 2014. Here are nine ways to use the floral hue in the New Year.


4 Advertising Ideas for 2014

Edible, awareness, school and fitness promotion ideas for the New Year taken from some of the most popular campaigns of 2013's fourth quarter.


4 Unusual Thanksgiving Products

Celebrate turkey-day with products that stray from the normal thank-you cards and seasonal gifts.


Industry Supplier’s Campaign to Support Producers of USA-made Goods

Paper supplier Mohawk shows support for small businesses that source and create American-made products. Here's the why and how.


Cotton or Nothing?

A new movement demands 100 percent cotton in all garments. What about high-quality synthetic tech fabrics?


Review of Spring 2014 New York Fashion Week

What to look for in spring 2014: purple, blue, cubism and metallics.


How Philadelphia and San Francisco Are Supporting USA-made Goods

The PHLMade and SFMade campaigns reward companies that source American-made goods by branding them as local supporters. Will the movements help bring manufacturing back to the U.S.?


4 Promo-friendly Styles Having a Moment in the Fashion World

How to include them in your fall promotions.


Companies Mentioned:

3 Labor Day Promotion Ideas

How to find potential Labor Day clients and implement a promotion before September 2.


Market Centers:

How to Avoid a Decorating Mistake Like Nike's

Last week, Sean Norris wrote a piece about Nike's Carolina Panthers' shirt misprint. Here's how to avoid similar mistakes in your sports team programs.  Read More >>

Market Centers:

Revisiting the Apple Logo Effect

A high-end fashion brand's CEO moves to Apple. What it means for luxury goods and logo use.


Style Terms You Need to Know

If you've never known what "slub" is or why organic cotton matters, here is a rundown of the top terms for apparel in 2013.  Read More >>

Companies Mentioned:

Sports Marketing Lessons from Wimbledon

Nike outfits tennis stars for Wimbledon. Here's how to use the styles in your next tennis promotion.


Market Centers:

Do You Consider Ethics & the Environment When You Sell Apparel?

6 tips on how to ensure that the garments you're selling are safe and ethical.  Read More >>

Companies Mentioned: