WHAT'S IN STYLE

Hanesbrands Sues Company Over Alleged Champion Trademark Infringement
February 21, 2018 at 8:44 am

Last week, Hanesbrands, Winston-Salem, N.C., completed its $400 million purchase of Australian company Bras N Things. Now it's making headlines for suing a New York apparel company for trademark infringement, according to the Winston-Salem Journal. The suit, filed last Thursday, alleges that the apparel company is infringing on Hanesbrands' Champion brand trademark with its logos…

Team USA's Speed Skating Uniforms Cause Internet Frenzy
February 21, 2018 at 8:24 am

As far as the Olympics are concerned, most of the news has pertained to the figure skaters' unique song choices, the Nigerian bobsled team's first Olympic appearance, and Shaun White. So when we came across a media mania surrounding Team USA's speed skating uniforms, we were intrigued. Although it's the uniforms that sparked confusion, it's…

The Tee Revolution: Get Inspired With These T-shirt Promotion Ideas
February 21, 2018 at 11:45 am

We believe it was William Shakespeare who famously wrote, “To tee or not to tee. It is no question. Always choose the tee.” Maybe The Bard never officially said those exact words, but we think he would have agreed that the T-shirt is always a winning promotion. While the T-shirt has long been a wardrobe…

Walmart Launches New Apparel Line to Compete With Amazon, Target
February 21, 2018 at 11:32 am

The battle rages on between giant retailers Amazon, Walmart and Target. Recently, Target launched several new on-trend apparel lines, and we don't have to remind you that Amazon continues to prove a fierce competitor in the clothing arena. Now it looks like Walmart is trying to edge out its opponents with new apparel lines, according…

Under Armour Posts $88M Loss in Fourth Quarter (But It's Not All Bad News)
February 14, 2018 at 12:27 pm

In November, Under Armour announced that its sales slump got even worse. Now we have the athletic apparel company's fourth quarter results, and it was better than predicted. According to The Baltimore Sun, Under Armour's stock price jumped more than 17 percent yesterday after the company reported stronger sales than it predicted to close out…

Zac Posen's New Delta Airlines Uniforms Could Change In-Flight Fashion Forever
February 14, 2018 at 1:16 pm

There's been no shortage of airline uniform news over the past year. Just last month, Alaska Airlines unveiled its new uniform redesigns, which everyone loved. Earlier that month, American Airlines announced it was partnering with a new uniform supplier (in the hopes of avoiding any more rashes and hives). And in May, Southwest Airlines showcased…

Hanesbrands Acquires Australian Company for $400M
February 14, 2018 at 12:42 pm

It looks like Hanesbrands Inc., Winston-Salem, N.C., is all about the acquisitions as of late. Back in October, the company announced it acquired Alternative Apparel for approximately $60 million. Now, we have word that the company just purchased Bras N Things, Sydney, Australia, for $400 million in cash. According to The Winston-Salem Journal, this is…

Authorities Seized $20M in Counterfeit Super Bowl Merchandise
February 7, 2018 at 1:08 pm

It was no surprise that counterfeit Super Bowl items were a large concern for the 2018 Super Bowl. In fact, the Philadelphia Eagles and the New England Patriots even teamed up with the NFL to crack down on the fake merchandise together. Now, we have some numbers on…

Beyoncé Shows How to Do Valentine's Day Merch Right
February 7, 2018 at 12:00 pm

We marveled at Beyoncé's holiday-themed merchandise, which is no surprise considering she is the queen of promotional merchandise. And now, Queen Bey continues to watch the throne thanks to her new Valentine's Day merchandise. We got an early V-Day treat when Beyoncé unveiled new apparel on her website. Featuring apparel and iPhone cases, her team has managed…