WHAT'S IN STYLE

Jay-Z's Brand Is Being Sued Over Baseball Hats
November 1, 2017 at 1:17 pm

Jay-Z once rapped, "I will not lose, for even in defeat, there’s a valuable lesson learned so it evens it up for me." So, at least, even if his company, Roc Nation Apparel Group, loses this lawsuit, it won't be a true loss. Iconix Brand Group is suing Roc…

This Company Promises Its Athletic Apparel Can Be Worn For a Month Without Washing
November 1, 2017 at 12:31 pm

The thought of taking a hot yoga class and not immediately throwing your yoga pants in the washing machine seems gross, but Ably Apparel promises its athletic apparel can go a full month before being washed. The company sells jackets, hoodies, tees and sweatpants in a super special fabric, according to Bustle. The fabric, called…

Can Under Armour's New Subscription Box Save Its Slumping Sales?
October 25, 2017 at 12:50 pm

Under Armour hasn't been having the best year ever. Between its sales slowdown, job cuts and general decrease in teenage shoppers, the company is definitely in need of a new marketing strategy. And perhaps its new subscription box service could be the spark its looking for. Under Armour is betting big…

Qantas Airlines Launches Most Adorable Uniforms Ever
October 25, 2017 at 1:24 pm

"Adorable" might be a shocking description of airline uniforms, but stick with us for this one. Australian airline Qantas unveiled a new collection of children's airline uniforms for the future aviators of the world. According to Paddle Your Own Kanoo, little ones can either dress up as cabin crew or pilots. The designs are based…

Maryland Company's Old Bay Promotional Apparel is Major Hit
October 25, 2017 at 12:20 pm

Regional promotions can be a great way to jumpstart your local business, and Route One Apparel in Maryland just gave us the perfect example of a regional promotion done right. According to The Baltimore Sun, the local vendor of Maryland flag-themed clothing and accessories has teamed up with McCormick & Co. to launch a new…

Tommy Hilfiger Launches Apparel Line for People With Disabilities
October 25, 2017 at 1:08 pm

We've got to say, we love apparel news like this. It's so great to see apparel companies take the initiative to make more apparel options available to shoppers with disabilities, and we hope this trend continues. A few months ago, we covered the details of Target's new line for children with disabilities, and now Ralph…

Aramark Acquires AmeriPride Uniform Company for $1B
October 18, 2017 at 12:05 pm

It looks like hospitality supplier Aramark is looking to get in on the uniform game. According to the Star Tribune, the company announced that it has purchased Minnetonka, Minnesota-based uniform and linen supplier AmeriPride Services Inc. for $1 billion.…

Elon Musk Uses World's Most Boring Hat to Fundraise
October 18, 2017 at 12:26 pm

Elon Musk is taking a bold step with his new fundraising campaign. On Oct. 18, the CEO of SpaceX and Tesla Inc. unveiled a new piece of merchandise, as part of a fundraising campaign for The Boring Company, his new tunnel-digging company. The new product is a hat that Musk deemed "the world's most boring…

SGIA and NAPCO Media Enter Partnership
October 10, 2017 at 2:27 pm

The Specialty Graphic Imaging Association (SGIA), New Orleans, Board of Directors has announced that SGIA, the home to professionals…

Will Amazon's New Clothing Label Shake Up the Athletic Apparel Market?
October 18, 2017 at 12:45 pm

While analysts might have predicted athleisure's demise, it looks like Amazon is betting big on athletic apparel. According to Bloomberg, the e-commerce giant announced it will launch its own sportswear brand, and perhaps this is the exact jolt the athletic apparel market is looking for. Amazon's new athletic apparel…