WHAT'S IN STYLE

How Adidas Is Gaining on Nike and Under Armour in U.S. Market Share
March 21, 2018 at 12:39 pm

Experts have been going back and forth on whether or not athleisure is slipping in the trend-o-sphere (yeah, we're coining this term). Under Armour's sales continue to decline, Nike is losing teen followers, but Adidas is holding strong, according to Business Insider. Reportedly, the company's earnings were up 35 percent in North America in 2017.…

Good News: Graphic Tees Are High Fashion Now
March 21, 2018 at 12:08 pm

T-shirts are quickly becoming the must-have fashion staple. In 2017, logomania took flight, and made the logo tee a necessary statement piece. For 2018, it's all about the graphic tee. To highlight the movers and shakers in the industry, GQ profiled seven L.A. brands about their inspiration and fashion insights. With graphic tees making their…

My 5 Favorite Promos of the Week: Cavaliers Tees, Sézane Totes and More
March 21, 2018 at 1:25 pm

Is there anything better than seeing a great promotional product in the wild? I guess I might be more excited if Albus Dumbledore showed up at my house with a free pizza and my acceptance letter to Hogwarts, but amazing promotions are a close second. Here were my top five of the week. 1. Cleveland…

IHOP Is the Latest Food Chain to Create Must-Have Apparel
March 14, 2018 at 11:33 am

Aside from Pizza Hut's new kicks, It's been pretty quiet on the food chain apparel front. A few months ago, we had new apparel lines from Arby's, KFC, Taco Bell and White Castle. But our stomachs and wallets have been rumbling waiting for the next big food apparel drop. Thankfully, IHOP is coming in clutch with…

The Problem With International Women's Day Promotions
March 14, 2018 at 2:00 pm

Brands went all in on marketing for International Women's Day, which in theory, seems like a great thing. All these small and large corporations are coming together to express their support of women's issues, women's rights and, of course, women in general, but it's a little more complicated than that. Here's a few of the…

The Hottest Thing In Fashion Is Style Icon ... Bernie Sanders?
March 14, 2018 at 11:54 am

It's been awhile since we felt the Bern of a good Bernie Sanders promotion, but it looks like Balenciaga is bringing back the iconic political logo in its new shoes, and its hoping you'll pay $595 for them. According to GQ, Balenciaga is continuing its tradition of paying homage to Sanders with its latest pool…

Stanford Says No, Then Yes to American Flag Decoration on College Republicans Apparel
March 14, 2018 at 1:20 pm

Stanford University has reversed its decision to ban the American flag on College Republicans' apparel. The initial decision came last week when the university decided not to allow the Stanford College Republicans proposed apparel, which featured a logo that contained a portion of the American flag. According…

How the Uniforms Market Is Changing (According to One Expert)
March 7, 2018 at 12:07 pm

There's been no shortage of uniform news lately, from Delta's Zac Posen-designed threads to controversial marching band uniforms. With so much transformation and change hitting the uniforms market, it can be hard to see where the future is heading. Thankfully, Apparel Magazine interviewed Richard J. Lerman,…

'Black Panther' Boosts Demand for African Clothing
March 7, 2018 at 12:43 pm

It's been an insane few weeks for Marvel's new "Black Panther" movie. It was announced today that the movie earned $920 million worldwide, but the sales boosts don't end there. According to Marketplace, Los Angeles-based clothing store Kutula is seeing an increase of sales for their African garments thanks to the movie. [caption id="attachment_105604" align="aligncenter"…

People Are Wondering Why 'Vegan' T-shirt Has Non-Vegan Recipe on Label
March 7, 2018 at 12:55 pm

It's strange to say an eating lifestyle choice is trending right now, but thanks to Beyonce's Coachella announcement about going back to eating vegan, we can definitely say plant-based is in for 2018. Perhaps Topshop wanted to take advantage of the diet's growing popularity, but they probably should have double-checked vegan requirements before unveiling their…